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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Develop a unified brand voice, messaging, and visual identity.

Hotels 78
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How to Use PR to Promote Land-Based Casinos in the Digital Age

5W PR

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. The Borgata Hotel Casino & Spa in Atlantic City partners with wellness influencers to showcase their 54,000-square-foot spa facility.

Hotels 78
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How A Holistic Approach to Social Media Can Improve Brand Performance

Cision

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283
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How to Generate Leads From Social Conversations

Cision

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198
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Successful Hotel Marketing Campaigns Boutique Locations Can Find Inspiration From

5W PR

Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Their website is more than just a booking engine.

Hotels 78
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Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. ” And the hotel employee got that. Subtext in social media can be tough. Subtext: “Real” Listening in Social Media.