article thumbnail

How Good Marketing and Recognition Can Carry a Hotel Through a Crisis

5W PR

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before.

Hotels 78
article thumbnail

3 Proactive Ways to Protect Your Brand Image and Reputation

Prowly

The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? The post 3 Proactive Ways to Protect Your Brand Image and Reputation appeared first on Prowly Magazine.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Investment in PR builds a strong brand foundation, enhances guest experiences, and positions hotels for growth in a competitive market.

Hotels 88
article thumbnail

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Lowe’s builds its reputation. Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. The effort is called “Hotels for Hope” and is quite a meaningful step in keeping health care workers and their families safe. But still others have stepped up.

Hotels 282
article thumbnail

How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. A good starting point is water conservation.

Hotels 96
article thumbnail

PR Measurement Best Practices – Part 2

Onclusive

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

article thumbnail

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.

Branding 370