Cision

SEPTEMBER 20, 2016

As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

Infographics 120

Infographics Social Media Media Journalism 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Inbound PR

JANUARY 20, 2021

It's normal to ask if it's worth it and to wonder how to measure the success of the investment. I've always advised channel partners to ensure that they have a way to measure Customer Success and how their CSMs are doing from the very start. 8 Ways to Measure Customer Success ROI.

Measurement 116

Measurement Infographics Examples Company 116

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Content Strategy: CMOs are looking for people who can figure out what the audience needs and how to reach them at the right moment.

Analytics 228

Analytics Infographics SEO Software 228

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Understanding how to leverage each channel’s strengths while maintaining message consistency is key to successful integration.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Measuring Media Kit Success. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Set measurable goals and start tracking right away. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money).

Measurement 100

Measurement Data Creativity Viral 100

Katie Paine's Measurement Blog

JULY 14, 2016

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” ” However, what you haven’t seen (until now) is this infographic we created via Piktochart.

Infographics 40

Infographics Measurement How To 40

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. Branded search growth - how many people are searching for you on their own?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

PR 20/20

OCTOBER 5, 2016

You see dozens of articles talking about its effectiveness and tips on how to implement it. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. As you’ve read about the main benefits of influencer marketing, you can understand how it might play a big role in the future of marketing.

Infographics 84

Infographics Marketing Product Launch Study 84

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Contently - Strategy

AUGUST 23, 2024

But how do you build one? Read on for how to set up a content strategy template. A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. .” Define how you will measure success What does success look like for your content marketing goals?

Strategy 70

Strategy SEO Infographics Meeting 70

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! How can you do this? How can you do this? It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? If it’s a client blog instead of a guest post, don’t ignore security measures to protect clients from being hacked Don’t forget to stop and put yourself in the reader’s shoes before writing!

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 111

Brand Branding How To SEO 111

Contently - Strategy

SEPTEMBER 5, 2024

How to craft a compelling fintech case study Crafting a compelling fintech case study is both an art and a science. Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

NOVEMBER 19, 2021

PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 139

B2B Video Marketing Survey 139

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. First of all, you need to work out how sentiment analysis will be most useful for your organisation. Take a look at your goals and determine how measuring sentiment fits into that. But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Government Examples 156

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Engagement is Low. Connect with her here on LinkedIn.

How To 80

How To Infographics Sports Small Business 80

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What gets measured gets improved! From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. In the case of an infographic, you can use different design principles for different effects.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Its videos and tutorials are targeted to every level of technical know-how and are highly specific. Some examples include: How to Build an Email List With Facebook. How to Get Exposure and Links Using HARO. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. In the next stat, youll see how relevance is gauged. 10% of digital PRs dont measure relevance at all. Industry Challenges 4. BuzzStream ) 5.

Digital PR 71

Digital PR Brand Branding SEO 71

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

The Proactive Report

FEBRUARY 20, 2017

How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Read: How to successfully manage a global newsroom.

Brand 88

Brand Branding SEO How To 88

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here's how to get started with interactive content for your audience. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work?

How To 71

How To Infographics Web Data 71

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. How to Kickoff Your Content Marketing. Others may want visual content, such as video and infographics. B2B marketers find “creating engaging content” their most persistent challenge.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81