PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here's how to get started with interactive content for your audience. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work?

How To 71

How To Infographics Web Data 71

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money).

Measurement 100

Measurement Data Creativity Viral 100

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Measuring Media Kit Success. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

JULY 12, 2024

And with every new reboot, I think, “They know how to refresh content.” Here are some examples of how to update old content on your site: Update information & stats Often, we reference studies and surveys on our webpages and blog posts. Experiment with new formats, like video, infographics, or illustrations to increase engagement.

How To 52

How To Engineering Guidelines Google 52

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Set measurable goals and start tracking right away. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

PR 20/20

OCTOBER 5, 2016

You see dozens of articles talking about its effectiveness and tips on how to implement it. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. As you’ve read about the main benefits of influencer marketing, you can understand how it might play a big role in the future of marketing.

Infographics 84

Infographics Marketing Product Launch Study 84

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Branding 111

Branding Brand How To SEO 111

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! How can you do this? How can you do this? It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Content Strategy: CMOs are looking for people who can figure out what the audience needs and how to reach them at the right moment.

Analytics 228

Analytics SEO Infographics Software 228

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 135

B2B Video Marketing Survey 135

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Engagement is Low. Connect with her here on LinkedIn.

How To 78

How To Infographics Sports Small Business 78

5W PR

NOVEMBER 19, 2021

PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Read: How to successfully manage a global newsroom.

Branding 88

Branding Brand SEO How To 88

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs.

Measurement 40

Measurement Infographics Advertising Advertising 40

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated.

How To 71

How To SEO Google Examples 71

Cision

MAY 29, 2017

Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

SEPTEMBER 5, 2024

How to craft a compelling fintech case study Crafting a compelling fintech case study is both an art and a science. Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. First of all, you need to work out how sentiment analysis will be most useful for your organisation. Take a look at your goals and determine how measuring sentiment fits into that. But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Government Examples 156

Contently - Strategy

AUGUST 23, 2024

But how do you build one? Read on for how to set up a content strategy template. A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. .” Define how you will measure success What does success look like for your content marketing goals?

Strategy 59

Strategy SEO Infographics Meeting 59

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What resources provide the best measurement for social media engagement?

How To 44

How To Resources Infographics Tools 44

Karen Freberg

APRIL 20, 2020

I was very impressed with the agility and proactive measures my six students did for this project. Presenting this either in an email or infographic is key. Then COVID19 hit and everything changed. Instead of saying – oh no! We can’t do our project – they said – what can we do to help? Set the example.

How To 69

How To Infographics Video Social Media 69

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

MaccaPR

OCTOBER 5, 2015

Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. market its recent content offer of a customer journey infographic. Step 4: Measure Success. Step 3: Get Started. Start Small.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Its videos and tutorials are targeted to every level of technical know-how and are highly specific. Some examples include: How to Build an Email List With Facebook. How to Get Exposure and Links Using HARO. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

The Proactive Report

FEBRUARY 20, 2017

How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Proactive Report

FEBRUARY 25, 2017

Tool of choice to maximize engagement: Sendible How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts.

Digital PR 100

Digital PR System Video Twitter 100

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. In the case of an infographic, you can use different design principles for different effects.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Reach and Impressions : Measures the potential audience size for your posts. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105