Sword and the Script

JUNE 14, 2022

Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. Most marketing videos aren’t going viral. You must have a plan for how you will use these – and just as importantly reuse these repeatedly.

B2B 135

B2B Video Marketing Survey 135

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

ReimaginePR

JULY 17, 2018

You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. What interests them (and what doesn’t) and how can you take that knowledge and use it to create a more cohesive, more loyal community of customers?

Viral 136

Viral Community Social Media Company 136

PR Fuel

MARCH 12, 2018

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Don’t ignore those timely topics, often they are the ones most likely to go viral. The post How to Create an Action Plan for Your Content Marketing appeared first on eReleases.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. They’re meant to be a tool for business communication, not fine art or viral spectacles. While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites?

eBook 143

eBook YouTube Video Social Media 143

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How did Movoto do it? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Here’s how to repurpose content in a way that feels fresh and engaging. Did one of your white papers go viral or get backlinked by many notable websites? Think about how you can repackage these pieces to provide a fresh experience.

eBook 52

eBook Video YouTube Infographics 52

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. This meant reporters were able to see the edits made and suggested.

Creativity 60

Creativity Infographics B2B Corporate 60

Buzzstream

FEBRUARY 3, 2021

Therefore, Nutritionist Jemma Riordan MS has shared eight of her failsafe tips on how to make a tasty and sustainable transition.”. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Get creative with compliance.

Financial 108

Financial Industry Report Insurance 108

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. I’ll show you how to create your own social media quiz, distribute it, and follow up with marketing automation. The results to any quiz is where your brand has a chance to go viral when shared on social media.

Social Media 40

Social Media How To Media eBook 40

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Mastering how to optimize online content for sharing, click-thrus and SEO findability is only half a marketer’s battle – what about the quality of your content? Generate the most possible page views and readership. Source: Medium ).

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral?

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Solo PR Pro

JUNE 9, 2015

Clients and colleagues looking for some perspective and how-to will see you as an authority on the subject. Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MAY 19, 2022

There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. Rockmyrun did an extensive fitness survey last year that included lots of in-post data visualizations and an infographic. Foxnews shared a video compilation of the data.

Survey 90

Survey How To Reddit Pitching 90

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Consolidate your review process.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Everyone wants to produce viral content that gets shared all over the web. Brand your cover image.

Social Media 149

Social Media Marketing Media Facebook 149

NewsWhip

MAY 27, 2021

You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. At least it was as soon as a few months ago, because it very simply explains how COVID spreads. Let’s talk about today. And, it didn’t just tell, it showed. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. How to safely unleash/harness a brand’s devoted followers for content creation and sharing.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. But, much like an iceberg, there’s much more than what appears on the surface. times every day.

Media 120

Media Viral Comparison Social Media 120