Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 98

Technology Ethics Tools Creativity 98

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. You should have policies on use, and a structure for managing it. This is a great way to master how to use the tool in your work and become even more efficient. The big story in 2023 has been AI.

Policies 68

Policies Creativity Internal International 68

Doctor Spin

MARCH 1, 2024

Technology companies. Research institutions, think tanks, and policy organizations may hire entry-level PR professionals to communicate research findings and promote their work. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Healthcare organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 95

Leadership Groups Viral Crisis 95

Shift Communications

NOVEMBER 9, 2022

Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale. Twitter’s policy-focused, nameless email offers no apology or details. First, prioritize internal communications and assume they’ll go external.

Employee 78

Employee Twitter Policies Agency 78

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 3, 2020

Tell them what you saw, what you think and how you feel. Review your policies. Act on your policies. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Get uncomfortable.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. How to deflect attention from a rival expected to announce any day? Security policies and controls. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Deirdre Breakenridge

DECEMBER 4, 2018

It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Unfortunately, not every nonprofit organization understands how to reach out to youth. Youth engagement through the art of digital storytelling.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

MARCH 17, 2020

It’s worth brainstorming internally and examining if and when customers really need to hear from your company at this moment in time. The worst-case scenario for crisis communicators in a technology company is compounding circumstances. If you enjoyed this post, you might also like: How to Deliver a Genuine Corporate Apology [UML].

B2B 80

B2B Crisis Communications Crisis Software 80

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. COVID-19 NHS response The Royal Free London was one of the first hospitals in the country to admit patients with COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR in High Definition

NOVEMBER 27, 2018

You can be image conscious but still have a questionable reputation – is Amazon known for its generous environmental and social policies and is Facebook known for its careful protection of private data? Your image is what you try to portray, your reputation is how you’re held in people’s esteem. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. Most companies have developed working from home policies and adapted the way they work, even added some rituals so the team can stay connected and have some fun from afar.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. Most companies have developed working from home policies and adapted the way they work, even added some rituals so the team can stay connected and have some fun from afar.

Measurement 78

Measurement Tools Policies Software 78

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. How to Get Women Panels.” Provide Training.

Conference 150

Conference Training Healthcare Policies 150

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Consider technology tools.

Internal 147

Internal International Employee Mobile 147

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. How to Rally Support for Inbound Marketing.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Update your digital footprint.

Reputation 221

Reputation How To SEO Guidelines 221

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. Often times, the behemoth leaders don’t comment on breaking news (lawyers and policies can get in the way) and it’s the scrappy companies that get the ink. This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. #FuturePRoof is a challenging and at times uncomfortable read.

Communications 63

Communications Healthcare Print Community 63

Buzzstream

MAY 12, 2020

“You have to be fearless when it comes to technology,” says Dominique Ennis Sierra, director of operations at Georgia Tech. Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams.

Strategy 102

Strategy Employee System Tools 102

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. I had a bit of difficulty understanding how to organize my contacts at first, but I eventually got used to the system.”.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. How to know there is a crisis? Technological crisis. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. But when you’ve got access to everything, how do you parse out what’s important? But if data is everywhere and easily attainable, how do you unearth what’s important? Salesforce).

Report 52

Report How To Marketing Analytics 52

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand? The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Information technology team. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Do you have the right policies and plans in place to turn adversity into advantage?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Doctor Spin

MARCH 19, 2023

How To Define Public Relations Someone once tried to count the number of actual definitions of public relations, but they allegedly gave up after finding over 2,000+ different versions. And coffee. It is not just about counting the number of media mentions or the amount of traffic generated to a website.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PRSay

MARCH 26, 2018

In higher education, communications professionals are facing unprecedented challenges — from breaking through the cacophony of competing voices on social media to uncertain government policies, increased costs, and intensified audience and stakeholder expectations.

Education 76

Education Policies Government Leadership 76