PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 172

Measurement Communications Banking Survey 172

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

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International Internal Data Communications 188

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

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Strategy Media Advertising Advertising 418

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

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Media Training Crisis Communications Conference Corporate 397

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Other resources may be internal. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

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Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea. Measure performance daily. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, every.

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How To Social Media Product Launch Construction 259

Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. . #5 Measure against your KPIs to assess effectiveness. How-to Guide with Examples (2025) appeared first on Prowly.

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Examples How To Product Launch Print 104

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. START MEASURING THE RIGHT METRICS Why is brand recognition important?

Brand 104

Brand Branding How To Measurement 104

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. The post 2018 Content Calendar + Template (Why You Need One And How to Use it) appeared first on Cision.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. That’s why all devices must be secure and security measures clearly communicated and enforced. It’s amazing how humanizing a humble response to criticism can be for a business or personal brand. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Read presentation from the PRSA International PR conference above. I reveal just how big these budgets are.

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How To SEO eBook Measurement 181

Cision

MAY 29, 2017

Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Melissa Agnes

OCTOBER 21, 2014

The post A Look at Today’s Crisis Realities and How To Manage Them appeared first on Agnes + Day. Contact me, Melissa Agnes, President of Agnes + Day, and I’ll not only help you understand why, but my team and I will help you successfully achieve this. Crisis and Issues Management Crisis Preparedness'

Crisis 249

Crisis Crisis Management Viral How To 249

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. Forward-thinking resorts like Powderhorn Mountain demonstrate how to turn conservation into competitive advantage through strategic communications.

Energy 78

Energy Education Employee Training 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. Measure: Monitor and measure results in near real-time to track the situation. Assign roles. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

5W PR

MARCH 23, 2025

This starts with developing clear internal policies for reviewing all communications materials. Educational materials should explain how to read supplement labels, understand dosage instructions, and recognize quality indicators.

Publicity 78

Publicity Guidelines Education Consumer 78

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. Learn more about the role of data in today’s public relations programming (including how to do it!)

Data 160

Data How To International Internal 160

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement International Internal Analytics 120

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. who and how often). Measuring and reporting on metrics that matter.

Agency 51

Agency Measurement Resources Report 51

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing International 256

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Be an internal champion. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. A professional agency team will understand.

Agency 223

Agency How To Construction Advertising 223

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. I discovered.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Media Tips.

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How To Guidelines Content Marketing Video 177