Cision

SEPTEMBER 15, 2016

So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. How did you get your start in communications?

Journalism 0

Journalism Policies Strategy Survey 0

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 116

Journalism Automotive Interviews Writing 116

ImPRessions - Crenshaw Communications

JULY 27, 2021

What did I learn then, and how similar is my current experience to it? How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. PR is not marketing.

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Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

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Agency Interviews Journalism Instagram 284

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.)

Real Estate 223

Real Estate Local Pitching Media 223

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

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How To Storytelling Communications Publicity 195

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D.,

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Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Yet the business of public relations is thriving.

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Mobile SEO Web Journalism 244

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner). The post How to Social in 2019: Experts Share their Views appeared first on.

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How To Facebook Social Media Advertising 159

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal , post easy-to-navigate directories of staff, with surprisingly revealing bios. Another great example is.

How To 121

How To YouTube Pitching LinkedIn 121

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? So, what does relevancy mean?

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Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?”

Journalism 80

Journalism Meeting Newspapers Media 80

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Richard is a Contributing Editor of the FCPA Blog and his chapter “The Anatomy of a Bribe” appears in the 2016 edition of the Trace International’s How to Pay a Bribe.

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Interviews Ethics Government Internal 105

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). The post How to Get Press for Your Startup appeared first on. Some common themes emerged. Warm intros help.

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How To Real Estate Pitching Enterprise 120

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources. Chapter 9 Practical Advice from Senior Pros.

Ethics 116

Ethics Journalism Conference Study 116

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. How do Journalists use Twitter? Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. How to Connect with Journalists on Twitter. Go to Lists.

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Twitter Media Relations How To Media 100

Remote PR Jobs

SEPTEMBER 25, 2023

After helping hundreds of companies understand this process, here are my suggestions for how to get it right. If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. One of the most effective ways to magnify your visibility is through a funding announcement.

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How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

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Report Interviews Pitching Construction 136

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? See this earlier post for more on how to nail a dream PR job.

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B2B Apparel Product Launch Agency 159

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. Don’t get me wrong – I love this field, but I can teach you how to write a press release in a few weeks. What drew you to the field of PR?

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Education Writing Pitching Groups 227

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. It’s up to you to tweak the story so that it works wherever you send it.

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Pitching Media YouTube Interviews 130

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Name: David Marshall, Ph.D., Location : Baltimore.

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Meeting Education Ethics Leadership 197

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

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Social Media Newspapers Reputation Community 227

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Maybe an interview.

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Ethics How To Survey Interviews 92

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? 4 Silfwer, J. 2020, June 4). Nature, 540, 9–9.

Interviews 59

Interviews Media eBook Journalism 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. It may not be much to look at – a very simple site – but what Smart Blogger lacks in visual style it makes up for in very valuable information and “how-tos” on every aspect of blog writing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 This explores all aspects of your posts and how it can be beneficial to your listeners.

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eBook Infographics Pinterest How To 108

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success?

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Financial Infographics Pitching Consumer 168

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

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Television Pitching Journalism Interviews 120