Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. The post Top PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications. Bad timing.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? See this earlier post for more on how to nail a dream PR job.

B2B 159

B2B Apparel Product Launch Agency 159

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? From an early age, I would talk to anyone. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. In our work with spokespeople over the years – from product managers to CEOs – there are some common mistakes that can trip up even seasoned executives. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Video Interviews 117

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. How often will you meet with the client? Roles and responsibilities.

How To 49

How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. “But we’re already registered!

Automotive 107

Automotive Mobile Technology Resources 107

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. Plan, practice and prepare.

B2B 120

B2B Trends Product Launch Report 120

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit.

Agency 62

Agency Case Study How To Crisis 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Do a little research on if the brand you are pitching would care about the news.

Meeting 91

Meeting Transportation Media Journalism 91

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. How to Distribute your Media Kit Press kits should be accessible via the newsroom of the company website.

Media 68

Media Leadership Product Launch Television 68

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Interviews 76

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Interviews 74

Critical Mention

AUGUST 29, 2019

Here are our top 10 tips for how to take on a higher level of public relations. The common hurdle in producing press releases is understanding, as it can be challenging, how to balance getting your releases out promptly with quality. For example, you should consider interviewing other business pros for your blog or a podcast.

Company 81

Company Branding Brand B2C 81

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

JANUARY 10, 2023

How to Standout in His Inbox . [00:04:18] I asked you, how does a pitch stand out in your inbox? [00:04:25] BB: Video or phone interview? And how short if short? I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff. View Transcription. Rapid Fire Questions.

Pitching 98

Pitching Financial Video Product Launch 98

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

AUGUST 3, 2016

Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Interviews: Number of interviews, types of interviews (phone, email, broadcast). If you are not using Google Analytics as one of your baseline measurements learn how to with this post.

B2B 60

B2B Interviews Product Launch Strategy 60

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. The key to a good press release is there is some type of news that interests the recipients.

Product Launch 52

Product Launch Analysis Report Interviews 52