Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

The Hoyt Organization

JULY 22, 2024

Knowing how to control these and what actions to avoid is essential for showing sincerity and confidence. Adapting to Different Interview Styles and Formats One can only guess what the interviewer will ask when attending an interview, not to mention the style and format of their questions.

Media 79

Media Training Ethics Media Training 79

PR Fuel

MARCH 8, 2021

But how do you generate awareness about your business? And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow.

Writing 52

Writing Software SEO Advertising 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. It’s never been easier to do your homework on a journalist – the goal is not to focus on how many pitches you can send, but rather spending more time customizing your list so you can get more PR results with fewer pitches.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Cision

JUNE 21, 2016

Figure out how to best communicate your story at any time. Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

Brand 189

Brand Branding Real Estate Tourism 189

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. You will also gain insights into what PR activities work, and how to utilize them to rise above your competition. Advancements in healthcare technology are transforming the industry at a rapid pace.

Healthcare 52

Healthcare Industry Strategy Case Study 52

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. If you do this, you just might get a phone call that requests an interview. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Providing examples of ethical challenges and how to address them.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Ethical Voices

SEPTEMBER 9, 2024

She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career. And let me write something, a placeholder in the meantime, and get that to you.”

Ethics 94

Ethics Privacy Healthcare Industry 94

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. While a well-placed mail merge can result in some good “quick hits,” PR people are ultimately doing disservice to their reputation — and the agency’s — with a tactic that is short-term at best. Know how to wield an ‘exclusive’.

Media 218

Media Pitching Report Education 218

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. They’re “with it”.

Writing 66

Writing Interviews Creativity Small Business 66

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. He speaks, trains and writes frequently on using the power of storytelling to advance.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. 5) Factually accuracy over speed of reporting.

Survey 103

Survey Report Media B2B 103

David PR Group

FEBRUARY 22, 2019

For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. The tactics can feed off each other and lead to larger projects like webinars, media interviews or hosting a podcast. –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Of course, using video demands that executives know how to speak on-camera. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 88

Employee Real Estate Video International 88

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. So every PR professional I knew then, revered her and she had earned a very powerful reputation as one of the most influential PR counselors in our region at the time. At the end of the day, they’re just good practical recommendations on how to guide your behaviors.

Ethics 77

Ethics Publicity Education Reputation 77

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. How do you earn media? Do you want to have an interview with her?” Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into.

Media 169

Media Pitching Agency Guidelines 169

5W PR

AUGUST 19, 2019

Digital PR involves a vast variety of marketing strategies, such as being interviewed by online publications, expanding your online presence and using the power of social media to build online communities, increase recognition and boost growth. With the advent of the internet age, there seem almost infinite avenues to promote a business.

Digital PR 76

Digital PR Print Construction Television 76

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Today, one comment on social can impact a brand’s reputation. How do you combat that? How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills.

Social Media 120

Social Media Reputation Crisis Media Training 120

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. An ability to listen. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Cision

JULY 6, 2015

Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” At a social event, a receptive individual might be a familiar face, a person you know by reputation, or a person who is under-engaged. Smile and use positive body language when writing. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120