Business Wire

AUGUST 1, 2017

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms. The key is knowing which metrics matter most.

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Social Media Measurement Marketing Media 202

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Welcome to the show, Jeff.

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Social Media How To Branding Brand 130

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising.

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Interviews How To Media Television 130

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Every innovation in social media goes through a similar growth cycle. 2016 might be the most transformative year in social media.

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Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

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Media How To Report Social Media 245

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Interview a customer. Do a “how-to”. Set up a plan so you can create one month of content in a day. I want to make it easy for you.

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Real Estate How To Infographics Video 227

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

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Strategy How To Media Infographics 276

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

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Social Media How To Branding Brand 130

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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How To Instagram Mobile Video 284

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. So, our attention spans are extremely short and very diluted.

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How To Storytelling B2C Measurement 282

Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. This metric provides insight into how visible your brand is in the market compared to others. #3

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5W PR

DECEMBER 18, 2024

Interview industry experts, influencers, or customers to share their insights and stories. Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience.

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Storytelling Branding Brand How To 78

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

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Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? How to do print monitoring The licensed provider buys and digitalizes print content for you.

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Print Strategy How To Newspapers 104

Prowly

JANUARY 23, 2025

Observe their activities in various media channels. Prowly enables you to monitor print, social media, broadcast, and online outlets. When offering an expert for a comment or interview, show how one-of-a-kind they are. The post How to Pitch Trade Media: The 3 Dos and Donts appeared first on Prowly.

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Pitching How To Media B2B 104

Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you.

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Interviews Infographics Media Media Training 157

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Social media engagement which tracks likes, shares, comments, and followers.

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Video How To Marketing Television 78

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

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Video Social Media Instagram Facebook 149

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. These are some great ways to increase brand visibility through socials.

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Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

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Media Training Training Media Interviews 282

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

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PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves.

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PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C. Free PR Interview Transcript: Late fall into winter typically chills down the housing market.

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Social Media Real Estate Media Pitching 130

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. How to Promote Your eBook. Click Here.

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eBook How To Writing Community 219

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

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Communications Tools Google Resources 383

Cision

JULY 15, 2015

With 75 percent of people suffering from glossophobia, the fear of public speaking, it makes sense that media interviews can be equally, if not more, nerve-wracking. You may already know how to conduct yourself during an interview, but do you know what to do once it ends? Something go wrong during your interview?

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Infographics Interviews Media Viral 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

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How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The story can then be released to other media after the exclusive runs. It also means that any promised executive interview must go off without a hitch.

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Pitching How To Media Interviews 189

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Always be prepared for your media interview. Know who is interviewing you. Know who is interviewing you. Learn how they report and give them what they love and what they want. See what kinds of things they’re posting on social media.

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Television Pitching Interviews Radio 221

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

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Twitter Software Tools Social Media 104

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? How can you fix your credit quickly? Use the traditional and non-traditional calendars.

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Real Estate How To Local Interviews 130

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” This isn’t a new problem.

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Software Measurement B2B Training 176

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Interview a customer. Do a “how-to”. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.

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How To Video Interviews YouTube 130

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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