Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

Journalism 120

Journalism Branding Brand Employee 120

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PRSay

OCTOBER 2, 2017

Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. How to Use Data to Tell Better Stories .

Data 146

Data How To Storytelling Analytics 146

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The post How to Follow Up with Journalists Effectively appeared first on Onclusive.

How To 195

How To Resources Pitching Tools 195

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Multimedia Development & Visual Storytelling. Today’s PR teams are expected to have a strong understanding of how to inject corporate messaging into multimedia. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Storytelling. Employee Advocacy.

Social Media 120

Social Media Branding Brand Airlines 120

Cision

JULY 30, 2015

Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Branding Brand Corporate 83

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Branding Brand 68

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back. That’s what I thought.

Radio 60

Radio Storytelling SEO Media 60

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

Ethical Voices

OCTOBER 28, 2024

Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing? You have several scenarios of how to communicate this, or that, or that.

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Finding a good story is only the beginning.

Conference 138

Conference Film Storytelling Journalism 138

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. If you want the former, however, for more mass credibility, you need to recognize the soft appeal to most media and identify how to tell a story around that — with interesting angles that aren’t “just” about sales. produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. Same thing.

Pitching 71

Pitching How To YouTube Tools 71

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Doctor Spin

FEBRUARY 4, 2025

Presenting information in a way that influences how it is understood. Storytelling. Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. Continue reading Perceptions of Reality How does perception management work? Organization Development Journal. 2 Silfwer, J.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Ishmael's Corner

APRIL 28, 2015

And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. The best non-fiction storytelling on the planet comes from journalists. Will the world of journalism be like the “good ole days” ever again?

Journalism 60

Journalism Exercises Storytelling Fashion 60

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. But they don’t want a lecture.

Blogging 120

Blogging How To Infographics Writing 120

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Keep Doing What Works.

Branding 126

Branding Brand Storytelling Analytics 126

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. We invest a lot in earned media because this is precisely how you build trust and corporate. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

APRIL 26, 2016

Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. How can you make this happen? Brand journalism, which allows brands to discover and create their own news content, […].

Storytelling 60

Storytelling Journalism Analytics Measurement 60

NewsWhip

SEPTEMBER 11, 2019

rather than just analyzing the narrative and thinking about how to combat it. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Crisis 87

Crisis How To Crisis Management Analysis 87

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 153

Mobile SEO Web Training 153