Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0 of its software with another dose of AI.

Software 176

Software Measurement B2B Training 176

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Branding Brand Writing 120

ImPRessions - Crenshaw Communications

JULY 27, 2021

What did I learn then, and how similar is my current experience to it? How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

Conference 368

Conference Pitching Writing Agency 368

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. This all spills onto the page while I journal for a little while. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. The stuff I feel frantic about.

Exercises 156

Exercises Writing Journalism Advertising 156

Cision

SEPTEMBER 10, 2020

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.

Journalism 120

Journalism How To Writing Blogging 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 115

Journalism Automotive Interviews Writing 115

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. How do you prefer to be pitched? Email is best to get it in writing. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town?

How To 180

How To Leadership Government Reputation 180

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Heres how to get coverage amid traditional media austerity Media coverage is harder to obtain, but journalists are open and candid about what they need which can make a difference for those PR pros who are willing to listen. was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. We were removed from our work because we didn’t yet know how to think about it in a contextual way.

Branding 364

Branding Brand Pitching Journalism 364

ImPRessions - Crenshaw Communications

JUNE 24, 2021

They know how to harness research . Knowing how to create, interpret, and communicate research findings is an essential PR skill. Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. This led to me writing about Ashley Maria for Her Campus Chapel Hill , from which we both benefited. I had the privilege to write about the film and add the piece to my resume, and Ashley Maria had the opportunity to share her story with college women.

Film 150

Film How To Journalism Writing 150

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. This led to me writing about Ashley Maria for Her Campus Chapel Hill , from which we both benefited. I had the privilege to write about the film and add the piece to my resume, and Ashley Maria had the opportunity to share her story with college women.

Film 150

Film How To Journalism Writing 150

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations? Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) And whether you should write more for the SEO. Could you write from this transcript? Content is a gift!

Pitching 71

Pitching How To YouTube Tools 71

Public Relations Sydney

JULY 25, 2019

The post How to write an article that will be picked up by a journalist appeared first on Public Relations Sydney. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services.

Writing 88

Writing How To Brand Branding 88

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? So, what does relevancy mean?

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

MARCH 5, 2025

So it’s individual team members who have been taught to have a fundamental knowledge of how to use these platforms of the. But yeah, if anybody’s just coming onto AI and just learning how to use it, then it’s then yeah, it’s a nice little tool to be able to change your outreach process. anybody in that.

Digital PR 62

Digital PR How To Analysis Tools 62

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

How To 123

How To SEO Mobile Engineering 123

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? Who does it help and how? Before you pen every blog post, ask yourself, “Does this post help my audience and how?” And you’ll be able to connect with and convert that audience into happy customers.

Blogging 120

Blogging How To Infographics Writing 120

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Buzzstream

AUGUST 16, 2024

For example, if I wanted to find a journalist who writes about Italy travel tips. How to check if they are still at the publication There are a few easy ways to check if a journalist is still at the publication. How to check their beat “Beat” or “Industry” are used relatively interchangeably depending on the media database.

How To 115

How To Pitching Tourism Google 115

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’ll quickly become clear if a person is writing as frequently as you and about topics that could work well with your own content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Not feeling confident that you have all of the facts or expertise? Determine 2-3 Key Messages.

Interviews 120

Interviews How To Media Infographics 120

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner). The post How to Social in 2019: Experts Share their Views appeared first on.

How To 159

How To Facebook Social Media Advertising 159

Cision

OCTOBER 31, 2016

If this approximates your thoughts about LinkedIn, this post is intended to give you a broader perspective about how LinkedIn can be more useful for you in your everyday life. Jill Duffy and Jordan Minor writing for PC Mag called Lynda “ hands-down one of the best sources for online learning.” Writing for HuffPo, J.D.

LinkedIn 60

LinkedIn Mobile How To Course 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

DECEMBER 19, 2016

Also, Kelsey Jones of Search Engine Journal wrote a post recently discussing the company’s experience with programming on Facebook Live Video, sharing some fascinating data about how people view their live video and how effectively it has been with conversion events. Archived video as a tactic.

Video 120

Video How To Conference YouTube 120

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. To combat this skepticism, communicators should make sure they’re upfront in discussing every aspect of how they gathered their data. Be specific with sourcing and survey data.

Publicity 158

Publicity Communications Journalism Media 158

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” The “I know how to code a bit” chatbot.

Facebook 120

Facebook How To Customer Service Wikipedia 120