PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

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Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

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Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

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How To Media Crisis Pitching 78

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? How can you better delight and entice them to return week after week to see what’s new? How can you better delight and entice them to return your emails so you can share what’s new? What inventory do they overlook?

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How To Fashion Interviews Local 150

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Understand newsworthiness.

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Report Local Media Pitching 174

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch. This week I want to talk about how you write a pitch.

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Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

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Storytelling Local Airlines Technology 308

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

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How To Employee Leadership Nonprofit 163

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

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Case Study Conference Local Trade Shows 227

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Beyond that, get to know your local media outlets.

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Writing Company How To Apparel 82

PR Job Coach

MARCH 23, 2010

I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. Locals have the advantage. How to distinguish yourself The resume, it’s about accomplishments. Be patient, it is a virtue.

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How To Conference Google Analytics 155

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. It is a lot more integrated, targeted and localized. and in local communities.

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Public Affairs Local Education Policies 227

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

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Writing How To Product Launch Crisis 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). I do carve out a little time to read books at night.

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Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

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Media Relations Newspapers Measurement Social Media 331

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. But before you start writing, think about what you want to convey in your news announcement. Want to make the most of hosting industry events?

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Conference How To Infographics Leadership 120

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

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PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

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How To Employee Leadership Nonprofit 139

Melissa Agnes

MAY 14, 2015

How to deliver a great TEDx talk. It discusses how to use body gestures to master what Nick calls “the second conversation”. If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. I’m not one to write out an entire script.

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How To Crisis Management Crisis Exercises 185

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Think Local. Lulu also has very well-elaborated support.

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Print How To Local Customer Service 120

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? How do you develop employees? Write a company mission statement based on your findings. Write your one-liner.

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PR Fuel

SEPTEMBER 23, 2021

Not sure how to grow your brand authority and reach using a press release? Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. Writing a strong headline can create a little trial and error.

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ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. For more on crafting a winning award submission, see our earlier post on how to execute a top conference and awards program as part of your PR campaign.

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B2B Company Case Study Conference 334

Buzzstream

SEPTEMBER 3, 2024

In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. So, what does relevancy mean? Jude’s Walk/Run.

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Bianchi Biz Blog

NOVEMBER 21, 2024

Essentially, we know how to successfully place our clients’ stories. Essentially, we know how to successfully place our clients’ stories. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. French journalists do not talk or write about the same company every other day.

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The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. What’s the secret? Do your Homework.

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How To Media Case Study Resources 100

Cision

DECEMBER 29, 2017

Here are some tips on how to improve your Instagram reach via hashtags: Consider using three to five hashtags in your post to avoid looking too spammy. Use your company’s brand name for local targeting. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand.

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Instagram How To Guidelines Facebook 120

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva). That dreaded lull.

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Pitching Real Estate Banking How To 100

Buzzstream

MARCH 5, 2025

So it’s individual team members who have been taught to have a fundamental knowledge of how to use these platforms of the. But yeah, if anybody’s just coming onto AI and just learning how to use it, then it’s then yeah, it’s a nice little tool to be able to change your outreach process. anybody in that.

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Digital PR How To Analysis Tools 62

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. How can this story be original, relevant, impactful and indicative of a national (or local) trend? Don’t call. If there’s one thing journalists tell us time and again, it’s that they dislike cold calls.

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Pitching Newspapers How To Knowledge Base 120

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

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Nonprofit Local LinkedIn Big Data 160

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. If you know that particular reporters are right in your wheelhouse, and they're writing about the thing that you are an expert in, you can tag that reporter on Twitter.

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Real Estate Video Report Twitter 214

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

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Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

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How To Local Analytics Social Media 90

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

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Writing Creativity Local Pitching 122

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them. Local/Regional Awards. Telling Your Story.

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Writing How To Local Examples 52

Ethical Voices

OCTOBER 28, 2024

Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing? You have several scenarios of how to communicate this, or that, or that.

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Ethics How To Crisis Internal 53