Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

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Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

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How To Biotechnology Case Study Leadership 370

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

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Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Global Marketing Strategy. Webinar Speakers.

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Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

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Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. What metrics are important for measuring your results? How can you prove the value of your announcements?

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Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

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Content Marketing How To Marketing Infographics 240

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

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Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

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Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

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Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. A Guide: How to Measure Brand Sentiment in PR?

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5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results.

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5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

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Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

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5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Identify what sets the casino apart from the competition.

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Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy.

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Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it? Better understand efficacy.

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Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. and behavior patterns.

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5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The launch of a new video game is an exciting yet demanding endeavor.

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Video How To Marketing Television 78

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

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Sword and the Script

DECEMBER 3, 2024

It’s stringing words together based on how probable it is they will appear together based on the context. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. I also don’t think its new products have gained the market traction they need. This isn’t a new problem.

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Software Measurement B2B Training 176

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Now Facebook has some stipulations about how branded content works.

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Trends Content Marketing Brand Branding 319

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

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Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. How Are Executives Misusing Micro-Influencers? The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

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Content Marketing Marketing Storytelling Analytics 78

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. So the question is, how do you implement a successful earned media strategy? However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).

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Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Market research comes into play here, but so does focus. Test it with research.

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Strategy How To Resources Employee 265

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media.

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Communications Marketing Radio Airlines 225

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? We can't show you how to become the next Apple, but we can do the next best thing. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

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Brand Branding How To Measurement 104

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. Isn't it just a marketing thing? TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand?

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Analysis Brand Branding How To 104

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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How To Content Marketing Conference eBook 0

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

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Marketing How To Measurement Advertising 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. press releases, ads), and how to build momentum over time.

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Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

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