ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

Remote PR Jobs

OCTOBER 21, 2024

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. The same skills apply in PR, but the focus shifts to understanding clients and media outlets. How to Format Your Public Relations Resume?

Writing 264

Writing Publicity How To Examples 264

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Media 185

Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Just as important as email, social media, and advertising, is the press release.

How To 294

How To Advertising Advertising Measurement 294

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […]. More importantly, how […].

Social Media 157

Social Media Marketing Media Resources 157

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions. One of the most effective ways to do this is through brand ambassadors.

Social Media 158

Social Media Branding Brand How To 158

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. How Are Executives Misusing Micro-Influencers? The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

Remote PR Jobs

OCTOBER 29, 2024

How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. If you’ve worked with social media, you probably started by putting together a game plan. Think back to a time when you partnered with marketing or sales teams on a large project.

Publicity 261

Publicity How To Examples Crisis Management 261

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms).

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How To Reputation Report Marketing 0

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. So you can see how these two are starting to mix together in today’s digital world. Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Media Relations.

Publicity 225

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Better understand efficacy. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

How To 279

How To Media Pitching Creativity 279

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Do a “how-to”. The post How to Create Content Fast – Create one month of content in a day appeared first on Christina Daves.

Real Estate 227

Real Estate How To Infographics Video 227

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

Agility PR Solutions

AUGUST 12, 2024

Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns.

Social Media 109

Social Media Writing Strategy Marketing 109

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Now Facebook has some stipulations about how branded content works.

Trends 319

Trends Content Marketing Branding Brand 319

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Tune in to Socials News and info today are shared in the blink of an eye and misinformation can spread rapidly.

Branding 195

Branding Brand How To Reputation 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR for Anyone

OCTOBER 11, 2021

Patrick’s Day, Spring Market ?. GENERAL – Is a Summer market weak or strong? Here’s a short PR Tip video I did on ideas to pitch the media that might give you some other ideas too: Learn More at www.3StepstoPRSuccess.com. January – Organization, Goals, Home Office Safety & Security Week . SPRING THEMES. SUMMER THEMES.

Real Estate 221

Real Estate Pitching How To Television 221

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

MaccaPR

JULY 8, 2024

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? 40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform.

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LinkedIn Social Media Marketing B2B 125

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

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Conference Content Marketing Marketing Internal 256

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Ronn Torossian

NOVEMBER 29, 2021

That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.

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Twitter Strategy Marketing Social Media 195

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. Some of the best bloggers are not only influencing their audience, but influencing and taking command of the market too. and life in general. Today, I’m sharing those lessons with you.

Fashion 0

Fashion Blogging Branding Brand 0

Deirdre Breakenridge

MARCH 9, 2022

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” Choosing the high road when making decisions; remembering two wrongs don’t make a right.

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Ethics Leadership Video Social Media 433