Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Trends How To Travel 95

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

Social Media 117

Social Media Privacy Media Twitter 117

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Branding Brand 276

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time. The post How to create a social media crisis management plan appeared first on Agility PR Solutions.

Crisis Management 190

Crisis Management Social Media Crisis How To 190

Ronn Torossian

MARCH 28, 2025

Learn how digital marketing strategies can boost event success through social media, paid ads, influencer partnerships and email campaigns to drive attendance and engagement The post Digital Marketing Strategies for Event Success: How to Engage Audiences and Drive Attendance appeared first on.

Strategy 195

Strategy How To Marketing Social Media 195

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

How To 78

How To Marketing Trends Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

Measurement 334

Measurement How To Retail Analysis 334

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience.

Storytelling 78

Storytelling Branding Brand How To 78

Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Just as important as email, social media, and advertising, is the press release.

How To 297

How To Advertising Advertising Measurement 297

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Media 185

Agility PR Solutions

JANUARY 29, 2025

From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. Here is a guide into how businesses can use TikTok-unique features to connect with their target audience, increase brand awareness, and boost sales.

Strategy 100

Strategy How To Marketing Technology 100

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Identify what sets the casino apart from the competition.

How To 78

How To Marketing Hotels Local 78

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […]. More importantly, how […].

Social Media 155

Social Media Marketing Media Resources 155

5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider social media platforms where the target audience is most active.

Video 78

Video How To Marketing Television 78

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions. One of the most effective ways to do this is through brand ambassadors.

Social Media 156

Social Media Branding Brand How To 156

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. and behavior patterns.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

Agility PR Solutions

JANUARY 26, 2025

You know all about influencer marketing and how popular social media figures can help distribute your messages to audiences in the tens or hundreds of millions. But its not only influencers with super large audiences who can help in your PR and communications.

How To 105

How To Social Media Communications Marketing 105

Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. Brand awareness helps businesses understand how well they are connecting with their audience. As well as granting them knowledge of their market position. So you need to keep a close eye on how your brand is perceived.

Measurement 104

Measurement Tools Branding Brand 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

5W PR

MARCH 29, 2025

The sensory richness of casino floors, the social atmosphere of gaming tables, and the allure of resort-style amenities create magnetic draws for guests seeking authentic entertainment. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

Agility PR Solutions

MARCH 17, 2025

In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social media marketing has become not just an option but a necessity.

Social Media 94

Social Media How To Marketing Media 94

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. So you can see how these two are starting to mix together in today’s digital world. Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. press releases, ads), and how to build momentum over time.

Examples 104

Examples How To Product Launch Print 104

Agility PR Solutions

MARCH 17, 2025

In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social media marketing has become not just an option but a necessity.

Social Media 86

Social Media How To Marketing Media 86

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. However, success in this dynamic market requires a strategic approach and working with beauty PR firms. market, PR is not just an option but a necessity. The Pivotal Role of PR in K-Beauty’s U.S.

Brand 78

Brand Branding Marketing How To 78

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Targeted Marketing Campaigns Divide customers into segments based on shared characteristics and tailor marketing messages accordingly.

Consumer 78

Consumer How To Privacy Fashion 78