Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. However, today there are many internal and external influencers that affect how companies and brands are perceived. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive.

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Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

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How To Media Software Analytics 397

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

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Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

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How To Internal International Employee 370

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works.

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How To Biotechnology Case Study Leadership 370

Business Wire

MARCH 7, 2024

What metrics are important for measuring your results? How can you prove the value of your announcements? As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

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Remote PR Jobs

FEBRUARY 25, 2025

In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Visit RemotePRJobs.com/blog for more tips!

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Strategy How To Crisis Management Crisis 155

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Measurement How To Analysis Hotels 195

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

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Measurement Brand Branding Analytics 104

Agility PR Solutions

FEBRUARY 22, 2021

Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do.

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Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. The post What to do during a PR crisis and how to move on appeared first on Onclusive.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Agility PR Solutions

JANUARY 13, 2025

But there is always a way to measure this success, and the right way to do it is to perform media monitoring. When we effectively blend these two factors, we call it success.

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How To Media Measurement Publicity 172

Business Wire

APRIL 17, 2024

Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

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How To Advertising Advertising Measurement 297

The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

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Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it?

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How To Storytelling B2C Measurement 282

Business Wire

AUGUST 4, 2020

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Blogging 488

Blogging How To Media Education 488

5W PR

MARCH 29, 2025

Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. PR professionals who can craft compelling narratives across channels while maintaining measurement rigor will help physical properties thrive in an increasingly digital world.

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Agility PR Solutions

DECEMBER 7, 2023

On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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Measurement B2C Brand Branding 175

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

Cision

SEPTEMBER 27, 2021

How to make sense of the metrics that matter most for your PR and comms strategy.

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Measurement Strategy How To 308

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Agility PR Solutions

APRIL 8, 2021

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors.

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Measurement Media How To Analysis 184

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. START MEASURING THE RIGHT METRICS Why is brand recognition important?

Brand 104

Brand Branding How To Measurement 104

Cision

NOVEMBER 22, 2017

You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

The Resolution Blog

FEBRUARY 7, 2024

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

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ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research. Check out this post for tips on making any PR strategy bulletproof.

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Strategy How To Resources Employee 265

Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. . #5 Measure against your KPIs to assess effectiveness. How-to Guide with Examples (2025) appeared first on Prowly.

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Examples How To Product Launch Print 104

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Measure campaign effectiveness? Check out how to use sentiment in brand analysis in our Sentiment analysis guide ! Enhance brand equity?

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Analysis Brand Branding How To 104

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

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Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

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