Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Notified

OCTOBER 21, 2024

But measuring their success can be tricky. Press releases are powerful tools for sharing news and engaging global audiences. Many communicators make common mistakes that lead to inaccurate or incomplete insights.

Measurement 108

Measurement How To Tools Communications 108

Prowly

MARCH 22, 2024

But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment.

Measurement 104

Measurement How To Branding Brand 104

Agility PR Solutions

AUGUST 19, 2024

However, the secret sauce that turns one-time buyers into loyal customers is […] The post 5 ways PR helps you generate loyal customers—and how to measure the impact appeared first on Agility PR Solutions.

Measurement 123

Measurement How To SEO Social Media 123

Onclusive

AUGUST 26, 2021

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

Notified

OCTOBER 1, 2024

Traditionally, measuring press release success involved counting impressions. But while impressions are important, they don't tell the entire story.

Measurement 101

Measurement How To Publicity 101

Prowly

DECEMBER 11, 2023

If you can’t measure it, you can’t improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine.

Measurement 104

Measurement How To Agency Publicity 104

Agility PR Solutions

DECEMBER 7, 2023

On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

Measurement 175

Measurement B2C Branding Brand 175

Prowly

NOVEMBER 9, 2023

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Branding Brand How To 104

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

FEBRUARY 22, 2021

Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do.

Measurement 192

Measurement How To Analysis Publicity 192

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. The thing is, it’s not easy at all.

Measurement 104

Measurement Report How To Media 104

Business Wire

APRIL 17, 2024

Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

How To 294

How To Advertising Advertising Measurement 294

Agility PR Solutions

AUGUST 18, 2024

From a marketing POV, it provides evidence of the popularity or usability of a brand […] The post 6 ways to use social proof to build trust and boost sales—and how to measure the impact appeared first on Agility PR Solutions. Well, this is what social proof is all about.

Measurement 105

Measurement How To Brand Branding 105

The Resolution Blog

FEBRUARY 7, 2024

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 209

How To Data Measurement Technology 209

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. However, today there are many internal and external influencers that affect how companies and brands are perceived. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive.

Analysis 397

Analysis Corporate Reputation How To 397

Agility PR Solutions

DECEMBER 15, 2021

Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. The post How to calculate and measure customer lifetime value the right way appeared first on Agility PR Solutions.

Measurement 148

Measurement How To Small Business Course 148

Agility PR Solutions

OCTOBER 1, 2023

Influencers can even play a role in crisis management or major changes to clients’ products or services to […] The post How to measure influencer marketing’s value—and 6 tips for getting your money’s worth appeared first on Agility PR Solutions.

Measurement 117

Measurement Crisis Management How To Crisis 117

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

The Resolution Blog

SEPTEMBER 2, 2019

But how do you know if everything has gone to plan? Measure, measure, measure. We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Then you can measure the engagement rates?—?both What Metrics Should You Measure?

Instagram 120

Instagram Measurement How To Tools 120

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Writing Data 396

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry.

Measurement 189

Measurement How To Guidelines Web 189

Notified

SEPTEMBER 3, 2024

Measurement is still one of those things that executives and the PR industry can’t agree on. Of course, we all agree it’s important and necessary, but the semantics on getting there vary widely, depending on who you talk to.

Measurement 52

Measurement How To Course Industry 52

The Resolution Blog

SEPTEMBER 2, 2019

The post How to Measure Your Work With Instagram Influencers appeared first on PR Resolution — by CoverageBook. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will.

Instagram 120

Instagram Measurement How To Blogging 120

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Agility PR Solutions

SEPTEMBER 12, 2022

The post The importance of earned media value—and how to measure it appeared first on Agility PR Solutions. Earned media value is a very useful metric. Understanding it is vital to running any digital campaign, especially if you’re using UGC or […].

Measurement 86

Measurement How To Media Digital PR 86

Agility PR Solutions

OCTOBER 24, 2024

Establishing robust data protection measures from the very beginning helps ensure that your business is prepared for any potential threats, […] The post Starting a new business? Here’s how to protect your customer’s data effectively appeared first on Agility PR Solutions.

Data 105

Data How To Financial Reputation 105

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? With digital analytics it’s possible to know exactly how effective your content is.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

DECEMBER 13, 2016

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Measurement 100

Measurement How To Guidelines Analytics 100

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. The post What are the Best PR Coverage Trackers & How to Use them?

How To 195

How To Tools Analytics Data 195