Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Visit RemotePRJobs.com/blog for more tips!

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

Business Wire

APRIL 17, 2024

Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.

How To 297

How To Advertising Advertising Measurement 297

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Cision

SEPTEMBER 12, 2017

Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. There are many ways that marketers are trying to increase opportunities for earned media.

Measurement 223

Measurement Media Financial Technology 223

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 3, 2024

Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” So far, it’s getting early positive mentions. Let’s talk.

Software 176

Software Measurement B2B Training 176

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community?

Content Marketing 95

Content Marketing Trends How To Travel 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. START MEASURING THE RIGHT METRICS Why is brand recognition important?

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

5W PR

DECEMBER 18, 2024

Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience. Encourage the audience to create their own stories and share them on social media using a branded hashtag.

Storytelling 78

Storytelling Branding Brand How To 78

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Measure campaign effectiveness? You can spot trends or correlations between media and social media sentiment.

Analysis 104

Analysis Branding Brand How To 104

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Cision

NOVEMBER 22, 2017

During the campaign, your micro-influencers shouldn’t suddenly be talking about the turtle excursion or other costly extras on social media but should focus on affordability over secondary benefits. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

DECEMBER 5, 2024

This enables businesses to allocate resources effectively, target the right audience segments, and measure the impact of their campaigns with precision. Furthermore, AI can automate repetitive tasks, such as social media scheduling and email marketing, freeing up marketers to focus on strategic initiatives.

How To 78

How To Marketing Trends Data 78

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. You can also incorporate influencer marketing in your earned media strategy. Learn to Measure Success. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active.

Video 78

Video How To Marketing Television 78

5W PR

NOVEMBER 27, 2024

Utilize social media platforms to engage with the audience, share behind-the-scenes content, and run contests. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. On social platforms, people are being cancelled over “cancel culture” discussions that aren’t even very clear.

Reputation 221

Reputation How To SEO Guidelines 221

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Monitor social media, news outlets, and other channels for feedback, concerns, and questions. The post How to Turn a PR Crisis into a Brand Opportunity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Branding Brand How To 78

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? How to do print monitoring The licensed provider buys and digitalizes print content for you.

Print 104

Print Strategy How To Newspapers 104

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195