The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful.

Measurement 154

Measurement How To Guidelines Analytics 154

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. How can you make them care? Thoroughly understand the audience before you pitch or write. How can you leverage content further? Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Once the strategy is nailed down you’re ready to write the PR plan. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. Measure success. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The objectives should be clear as well as measurable. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

NOVEMBER 5, 2024

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 156

Software Wikipedia B2B Pitching 156

Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? How to do it? How to do it? MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards.

Software 104

Software Reputation Examples How To 104

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Measurements. Goals and Objectives.

Writing 88

Writing Publicity How To Measurement 88

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. How many articles on a topic mention you vs. your competitors.

Branding 170

Branding Brand How To Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula. Or why use something.

Conference 100

Conference Writing How To Real Estate 100

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Agility PR Solutions

AUGUST 12, 2024

By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns.

Social Media 105

Social Media Writing Strategy Marketing 105

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Read this post to learn how to better interact with journalists on social. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

5W PR

FEBRUARY 1, 2025

Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

Employee 88

Employee Social Media Reputation Guidelines 88

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) And whether you should write more for the SEO. Could you write from this transcript? Content is a gift!

Pitching 71

Pitching How To YouTube Tools 71

Deirdre Breakenridge

FEBRUARY 1, 2018

Write them down. Think of how would you feel at the end of the year, when you look back at everything you have achieved. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. Does it make you smile? Wrapping It All Up.

How To 164

How To Energy Community Writing 164

PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 105

Writing Education Tools Resources 105

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. Branded search growth - how many people are searching for you on their own?

Digital PR 104

Digital PR Case Study SEO Measurement 104