Remove How To Remove Media Relations Remove Newspapers
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Media relations interests me because of the relationships I have personally had with public relations professionals. These people became the sources I tended to avoid.

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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. When you know them, you’ll naturally know how to be relevant.

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Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Get more media pitching knowledge from Michael Smart here.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. And network TV news.

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