Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are always looking for opportunities to join the conversations with media, so if we seem obsessed with tech news, please let us have our moment!

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. See this earlier post for more on how to nail a dream PR job.

B2B 159

B2B Apparel Product Launch Agency 159

PRSay

MARCH 20, 2025

The real skill is knowing how to push back or redirect without stepping on a clients toes. Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Bonus points if you have email or social media proof. Do clients know which and when?

Leadership 68

Leadership Pitching Case Study Product Launch 68

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. Make sure the analyst is a fit to the company.

B2B 120

B2B Trends Product Launch Report 120

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) However, as well as issuing standard releases (e.g. it’s really important to be as proactive as possible when to be successful.

How To 62

How To B2C B2B Trends 62

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Here is a guide on how to utilize it effectively. This can give you valuable insights into their strategies, product launches, and media coverage. What Is Google Alerts?

Google 87

Google Publicity Customer Service Web 87

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s not like a technology showcase for media that you might host yourself. Part of your outreach approach should be how to make things easier for the media, which can benefit you in the end. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? Also, just send the high resolution images; don’t make us ask for them.

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

AUGUST 29, 2019

Here are our top 10 tips for how to take on a higher level of public relations. The common hurdle in producing press releases is understanding, as it can be challenging, how to balance getting your releases out promptly with quality. It’s ok to add a little bit of humor within certain media channels. Create a PR Calendar.

Company 81

Company Brand Branding B2C 81

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 11, 2016

No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. How to Nail the Optimization Process for Your Posts. Most PR firms are good at either media relations or content marketing, but rarely both. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

Bianchi Biz Blog

JANUARY 21, 2021

The new capabilities that result from pursuing digital system solutions may resolve a long-standing issue for sales reps: how to centralize and access disparate forms of information that are collected about customers. The guide also included virtual meeting etiquette as meeting online differs a bit from in-person meetings.

Automotive 70

Automotive Training Travel Meeting 70

Konnect Agency

JULY 6, 2022

Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. Pitching is an important process for media relations but other creative solutions can connect the dots for media when learning about new brands and their products.

Agency 52

Agency Print Pitching Product Launch 52

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing.

Automotive 76

Automotive Mobile Technology Interviews 76

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. How To Work With PR Agencies Before contacting PR agencies, knowing which type of collaboration format you’re looking for is wise. Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate International 40

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. How to Pick the Right B2B PR Agency For You. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prowly

DECEMBER 11, 2024

Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more. Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). And monitoring competitors is a necessity to do just that. Ready to monitor competitors?

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? Having a PR team member on-site for media relations support at a key conference isn’t a luxury.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about who you know. Not really, or at least not entirely. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120