How To Media Relations Workshop Writing 
PRSay
JULY 17, 2020
Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.
PRSay
JUNE 19, 2018
If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. I draw the line at emojis and exclamation points.
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PRSay
MAY 31, 2018
You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.
PRSay
FEBRUARY 15, 2019
This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. I show people how to succeed with cold pitches, because if you can do those, you can easily adapt to people you have a relationship with. But the answer is no. Neither are they sloppy.
PRSay
DECEMBER 20, 2018
Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
PRSay
SEPTEMBER 28, 2018
After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”.
PRSay
OCTOBER 30, 2018
It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. When choosing targets, media relations masters think through the style and tone of the piece they want.
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