PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

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Prowly

OCTOBER 22, 2021

The post How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template) appeared first on Prowly Magazine. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021!

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

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Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

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Prowly

MARCH 15, 2022

If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine. You’re sure your story is actually newsworthy in the eyes of journalists and the public.

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Prowly

MARCH 29, 2022

The post How to Pitch a Story? While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. Journalists Answer appeared first on Prowly Magazine.

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Prowly

NOVEMBER 4, 2020

With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. The post How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples) appeared first on Prowly Magazine.

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Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

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Prowly

JULY 22, 2020

Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. The post How to pitch European journalists to get coverage appeared first on Prowly Magazine. A good press […].

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Prowly

NOVEMBER 18, 2021

That includes PR pros using email to send pitches to media contacts. The post Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders appeared first on Prowly Magazine. Even if […].

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ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. When looking for media to pitch internationally, it’s wise to include foreign bureaus of U.S.-based The post How To Make A PR Impact With International Media appeared first on Crenshaw Communications.

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Prowly

OCTOBER 23, 2024

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. There’s no room for weak pitches. It really depends on the list and who we're pitching.” Journalists’ inboxes are flooded with press releases and story ideas.

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Prowly

DECEMBER 9, 2020

The post Following up on Your Media Pitch – How to Do It Right appeared first on Prowly Magazine. Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Timing is key. Communicate with stakeholders .

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PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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Remote PR Jobs

OCTOBER 29, 2024

How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. It is not just a list of skills and qua lifications.

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Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?”

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Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

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ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications. Don’t confuse PR and sales. Our job is to educate them in advance about what media need and want.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. In fact, you may want to consider bullet points.

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Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

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ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting. It gives me confidence and comfort with my daily tasks.

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Cision

MAY 18, 2017

As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Once you realize how to apply the power of social signals and the concepts of social selling to your social listening, the sky is the limit as to how many leads you might generate from social conversations.

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Prowly

APRIL 21, 2020

For effective pitching, sender reputation is key to the success of any campaign. The post How To Increase Sender Reputation and Email Deliverability appeared first on Prowly Magazine. Email continues to play an important role in public relations.

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Prowly

JANUARY 25, 2021

Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine. But, to actually get your business on the news, you need to grab media attention first.

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Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday.

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Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. If your company is willing to say what others won’t, you have found a megaphone. . Share relevant and timely data.

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Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

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Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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