OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

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Enterprise Pitching How To Print 104

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

Prowly

DECEMBER 11, 2024

Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more. Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). Print and broadcast monitoring Traditional media are not dead. Ready to monitor competitors?

Print 104

Print Analysis SEO Tools 104

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 98

Travel Pitching How To Guidelines 98

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

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Pitching Sports Print Creativity 149

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. But how do you do that if you don't feel like you have a story to tell?

Branding 104

Branding Brand How To Measurement 104

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 9, 2017

You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The post How to find the right PR measurement partner appeared first on Onclusive.

Measurement 195

Measurement How To Analysis Hotels 195

Remote PR Jobs

SEPTEMBER 25, 2023

Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail. You not only have to create mind-blowing pitches for publications, but you must also time them correctly. Pitching too early can have the same dangers.

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Pitching Media Print Publicity 130

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. This week, I want to give you some tips on how to give a great media interview. The post How to Give a Great Media Interview appeared first on Christina Daves.

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Interviews How To Media Television 130

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. Tell me a little bit about yourself: How did you get your start and whom have you worked with?

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Pitching Travel Trends Print 120

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. But how can PR pros take more mundane company news and get it into a local or national news story?

Pitching 120

Pitching Policies Ethics Mobile 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

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Pitching Consumer How To Media Relations 98

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Buzzstream

DECEMBER 9, 2024

In this episode, Peter briefly overviews his journey, his Faster Than Normal podcast , but the meat of the discussion is how to get the most out of his new resource. Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Journalists report off-topic pitches all the time.

How To 62

How To Pitching SEO Small Business 62

Cision

MARCH 16, 2016

Do you know how to leverage influencers in real time? Learn how with Cision’s free tip sheet! Journalists can smell a PR pitch, even if you’re not yet giving it. Journalists and influencers will open your emails when you do pitch, but only if your efforts to become a part of their world have been genuine and ongoing.

How To 120

How To Energy Print Mobile 120

Prowly

FEBRUARY 28, 2025

Below you can find a short description of unlinked brand mentions and how to find unlinked mentions of your brand across the web. And how to use them to boost audience awareness and maximize backlink opportunities. But how to do so? How to find unlinked brand mentions with Prowly? Here's how: 1 Set up a search query.

SEO 104

SEO Print Social Media Tools 104

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

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Agency Internal International Pitching 192

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Presspage

AUGUST 15, 2024

With inboxes flooded daily, journalists are often overwhelmed with irrelevant or poorly crafted pitches. Heres how to make your PR pitches impossible to ignore: 1. Get to the point Journalists dont have time for long-winded pitches. Read their recent articles and reference them in your pitch.

Pitching 78

Pitching Product Launch Advertising Advertising 78

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. HOW TO SUBMIT Submitted articles must be 600–900 words. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Your pitch writing will evolve with time. He''s also an author.

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Pitching eBook How To Pinterest 64

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 179

Media Relations Media Print Software 179

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Pitching Journalists 32. 73% of journalists say they reject PR pitches because they are irrelevant to their coverage area. You can read about how to find the right journalists in our post. Cision ) 35.

Digital PR 71

Digital PR Branding Brand SEO 71

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. So after that, we insisted on seeing the first pitch.

How To 85

How To Pitching Local Interviews 85

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

PRSay

OCTOBER 30, 2024

In these videos, Dye-Anderson discusses how to ensure that an influencer aligns with a brand’s values and credibility, and how the influencer marketing landscape has changed in recent years: What trends will shape the way that brands connect with influencers in the next few years? News is no longer breaking in print followed by TV.

Trends 60

Trends Print Social Media Reputation 60

Rock the Status Quo

NOVEMBER 16, 2014

It’s all about how to build an online marketing strategy based on clarity of messaging, positioning and target audience – then using that clarity to create trust, value and reputation within the right target market so you can… rise above the noise! I’m thrilled to announce my newest book, Above The Noise.

Print 150

Print Resources Reputation Pitching 150

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. How else are they going to learn?

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Pitching Case Study Print Google 68