ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. How can they make it big to the people who matter? Why is the product or service needed? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

Product Launch 74

Product Launch Pitching B2B Analytics 74

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists.

How To 149

How To Government Product Launch Internal 149

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive? Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? I become a mini-expert on the journalist I’m pitching. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Measurement 195

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.

Pitching 40

Pitching How To Product Launch Industry 40

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is about parties and special events.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Branding Brand 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g.

How To 62

How To B2C B2B Trends 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!).

Skype 136

Skype Conference Agency Product Launch 136

Prowly

DECEMBER 11, 2024

Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more. Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). And monitoring competitors is a necessity to do just that. Ready to monitor competitors?

Print 104

Print Analysis SEO Tools 104

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Get in contact today to find out how we could help you: hello@prohibitionpr.co.uk.

LinkedIn 62

LinkedIn Video How To Marketing 62

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. “But we’re already registered!

Automotive 108

Automotive Mobile Technology Resources 108

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Determining how to position a product or service in the market to differentiate it from competitors. Marketing often involves specific campaigns tied to product launches or promotional periods. PR involves ongoing efforts to maintain a positive image.

Marketing 78

Marketing Engineering Product Launch Reputation 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. How to Standout in His Inbox . [00:04:18] 3 Elements of a Pitch. [00:08:27]

Pitching 80

Pitching Financial Video Product Launch 80

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. It is helpful to give the client a checklist of things you need such as access to Google Analytics, website login, social media accounts, marketing collateral, pitch deck, presentations, current year plan, etc. News and events. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release. Take a look at our quality writing services today!

Writing 52

Writing How To SEO Infographics 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Editing content and planning for future issues.

Meeting 92

Meeting Transportation Media Journalism 92

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Understanding how the agency plans to secure media coverage for your brand is crucial. How do you measure PR success? What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

Buzzstream

MARCH 26, 2020

We will also talk about how you can reach out to them effectively to form a successful collaboration. How To Find The Right YouTuber For Collaboration. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. How-To Videos and Tutorials. Image Source.

YouTube 116

YouTube Branding Brand Video 116

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release!

Company 40

Company Case Study How To Product Launch 40

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59