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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

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Take 5 Live with Heather White

Cision

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.

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How to pitch radio: 5 tips for success

Muck Rack

How to pitch radio: 5 tips for success

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PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?”

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Importance of PR in Today's Uncertain World

PR for Anyone

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. For business media, this is really all they are covering right now.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch. Customize your approach.

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