ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

FEBRUARY 1, 2025

Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MARCH 25, 2016

It’s absolutely critical to involve the agency in appropriate meetings with partner agencies, product launch plans, touch-base meetings with new executives whose roles are relevant to PR, and important internal announcements, just to name a few. But things can change over time. Tie PR to business goals. Celebrate success.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? See this earlier post for more on how to nail a dream PR job. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

Resources 195

Resources Technology Data Measurement 195

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. The Best Press Release Writing Service Knows Your Brand. Press Release SEO.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 30, 2024

So, in this post, well help define reactive PR as it compares to proactive PR and show you how to use it to build coverage. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. So, next, lets dig into how to identify journalists.

Pitching 62

Pitching Trends Google Data 62

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. How to Draft a Press Release. Tips for Writing an Effective Press Release.

Examples 105

Examples Writing Product Launch Crisis Management 105

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. Before you reach out, it’s also worth checking what that individual journalist likes to write about too. Highlight previous stories they’ve written that caught your eye and make sure you explain how your brand fits into their publication.

Pitching 40

Pitching How To Product Launch Industry 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. After that was a stint as a sonar technician in the Navy.

Meeting 91

Meeting Transportation Media Journalism 91

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Muck Rack, January 2024 ) In fact, it cuts down on the need for human content creation, reducing costs.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 28, 2025

Um, so there, it can be kind of SEO led stories, which hone in on like key focus areas, um, and how to boost organic growth of specific categories, or it could be more brand led stories. And I guess I brought up the reactor PR thing because I was writing a piece about it at the time. Vince: Yeah. Alice: Yeah, exactly. Vince: Yeah.

Strategy 62

Strategy SEO Pitching Banking 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. True, we did tell you about how to formulate an FDA-Approved Tweet , but that post was more about creating the content. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector?

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish.

Writing 52

Writing Small Business Product Launch Engineering 52

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media SEO 79

OnePitch

JANUARY 10, 2023

How to Standout in His Inbox . [00:04:18] I asked you, how does a pitch stand out in your inbox? [00:04:25] So, it’s not really about trying to write a clever like subject line or like a clever pitch note. If you’re going to write a long letter, no one’s going to read it.”. View Transcription.

Pitching 98

Pitching Financial Video Product Launch 98

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. It’s that time of year again.

Video 78

Video Trends Strategy Marketing 78