How To and Social Media - Public Relations Today

How to measure social media reach?

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media

Social Media Measurement How To Media

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media

Social Media Media Local Pitching

How to Make your Messaging Stick

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? Know how well your messaging works.

How To

How To Biotechnology Case Study Leadership

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B

B2B Social Media Branding Brand

Cision's 2022 Global State of the Media Report

How are journalists utilizing social media? What are the best practices for providing multimedia to the media? Read the report and learn how to capture journalists’ attention and lay the foundation for a long-term, mutually beneficial partnership. What do journalists want – and need – from PR pros?

Media

How to create a social media crisis management plan

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time. The post How to create a social media crisis management plan appeared first on Agility PR Solutions.

Crisis Management

Crisis Management Social Media Crisis How To

How to Generate Leads From Social Conversations

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To

How To Instagram Social Media LinkedIn

How to write an impressive entry-level Public Relations resume to land your first role

Remote PR Jobs

OCTOBER 21, 2024

The same skills apply in PR, but the focus shifts to understanding clients and media outlets. Show how your research skills can transfer easily to relate to the job you're applying for. Social Media Management: In today’s digital world, social media matters in the PR and communications industry.

Writing

Writing Publicity How To Examples

How to get the return on investment (ROI) from media monitoring

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To

How To Media Software Analytics

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death. How do I communicate effectively with stakeholders during a crisis?

Crisis

How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

Measurement

Measurement How To Retail Analysis

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

JULY 1, 2020

It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. Stumped on how to spice up your follow up? Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out.

Pitching

Pitching Writing How To Report

How to Write High-Quality Press Release Content

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Share Your Press Release on Social Media to Expand its Reach. The post How to Write High-Quality Press Release Content appeared first on Cision. High-quality links.

Writing

Writing How To Infographics Pinterest

How to engage brand ambassadors on social media to drive conversions

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions. One of the most effective ways to do this is through brand ambassadors.

Social Media

Social Media Branding Brand How To

What to do during a PR crisis and how to move on

Onclusive

APRIL 29, 2021

And don’t forget to review your planned communications activity, such as scheduled social media posts, to make sure only the appropriate communications go out at this time. The post What to do during a PR crisis and how to move on appeared first on Onclusive. DON’T be unavailable, respond too quickly or too slowly.

Crisis

Crisis How To Crisis Communications Reputation

How to Distribute Press Releases Like a Pro

Business Wire

APRIL 17, 2024

Just as important as email, social media, and advertising, is the press release. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging. With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news.

How To

How To Advertising Advertising Measurement

Best Practices for Harnessing Social Media Virality — Without Being Cringe

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral

Viral Social Media Media Trends

How to Survive this Crisis

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy. Small businesses can reach out via online meetings and social media.

Crisis

Crisis How To Small Business Social Media

How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To

How To Social Media Product Launch Construction

How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

OCTOBER 29, 2024

How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. If you’ve worked with social media, you probably started by putting together a game plan. The post How to bring your skills to life in a Public Relations cover letter appeared first on Remote PR Jobs.

Publicity

Publicity How To Examples Crisis Management

How to Create Content Fast – Create one month of content in a day

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Do a “how-to”. The post How to Create Content Fast – Create one month of content in a day appeared first on Christina Daves.

Real Estate

Real Estate How To Infographics Video

Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media

Social Media Publicity Media Journalism

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. On social platforms, people are being cancelled over “cancel culture” discussions that aren’t even very clear.

Reputation

Reputation How To SEO Guidelines

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Prowly

OCTOBER 23, 2024

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. In some messages, she mentions the journalist’s recent social media activities; in others, she references the journalist’s article and adds a link.

How To

How To Pitching Analytics Software

Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management

Crisis Management Social Media Crisis Airlines

How to Build Brand Value

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Branding

Branding Brand How To Reputation

Unlocking the power of engagement: How to craft compelling social media content

Agility PR Solutions

APRIL 24, 2024

In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses.

Social Media

Social Media How To Media Trends

8 common social media customer service pitfalls and how to avoid them

Agility PR Solutions

DECEMBER 3, 2023

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). To learn more about this phenomenon, […] The post 8 common social media customer service pitfalls and how to avoid them appeared first on Agility PR Solutions.

Customer Service

Customer Service Social Media How To Media

Email marketing vs. social media marketing: Here’s how they intersect

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […].

Social Media

Social Media Marketing Media Resources

Are employee social media advocacy programs really working?

Communications Conversations

MARCH 9, 2022

Those people who know how to create human, original content that connects with people on LinkedIn? The post Are employee social media advocacy programs really working? All with the assumption that using said program may not generate the truly original and impactful stories you’re trying to uncover?

Employee

Employee Social Media Media LinkedIn

Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media

Social Media Media Analytics Data

How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

OCTOBER 11, 2021

Here’s a short PR Tip video I did on ideas to pitch the media that might give you some other ideas too: Learn More at www.3StepstoPRSuccess.com. The post How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents appeared first on Christina Daves. 3StepstoPRSuccess.com.

Real Estate

Real Estate Pitching How To Television

Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so. appeared first on Onclusive.

How To

How To Consumer Social Media Community

6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications. Solution: Read the room. Make sure your pitch is relevant and timely, and if it’s not, wait until it is.

Pitching

Pitching How To Report Radio

How To Take Control Of A Media Interview

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

Interviews

Interviews How To Media Viral

How to prepare for a PR crisis

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis

Crisis How To Crisis Communications Crisis Management

How to Follow Up with Journalists Effectively

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To

How To Resources Pitching Tools

How to use Instagram videos effectively on your business’s page

Agility PR Solutions

SEPTEMBER 6, 2022

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The post How to use Instagram videos effectively on your business’s page appeared first on Agility PR Solutions.

Instagram

Instagram Video How To Creativity

Smart strategies for writing paid social media marketing objectives

Agility PR Solutions

AUGUST 12, 2024

Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns.

Social Media

Social Media Writing Strategy Marketing

5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

MAY 31, 2024

A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. How to advise clients? How to stand out when standing out can risk backlash? How can communicators manage their programs given such media fragmentation?

Trends

Trends How To Ethics Reputation

Takeaways from NIRI & CIRI: Maximizing ROI in Investor Relations

Business Wire

JUNE 20, 2024

Data-driven strategies maximize ROI Visual content generates results How to safely leverage AI tools Social media broadens the reach of news releases We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.

Conference

Conference Community Data Tools

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

OCTOBER 23, 2018

The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better. Social media has revolutionized the way scientists are able to communicate in the public realm. DO be an engaged part of the #scicomm community.

Twitter

Twitter Social Media Community Conference

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.

How To

How To Tools Analytics Data

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.

How To

How To Tools Analytics Data

How to measure social media reach?

Social Media and PR – Go Together Like Peanut Butter & Jelly

Trending Sources

How to Make your Messaging Stick

Why B2B Brands Should Be Active on Social Media

Cision's 2022 Global State of the Media Report

How to create a social media crisis management plan

How to Generate Leads From Social Conversations

How to write an impressive entry-level Public Relations resume to land your first role

How to get the return on investment (ROI) from media monitoring

Communicating During a Crisis & Navigating the Chaos

How To Measure The “Hidden” Value Of PR Work: Contextual Value

How to Write a Pitch That Will Actually Get Read

How to Write High-Quality Press Release Content

How to engage brand ambassadors on social media to drive conversions

What to do during a PR crisis and how to move on

How to Distribute Press Releases Like a Pro

Best Practices for Harnessing Social Media Virality — Without Being Cringe

How to Survive this Crisis

How To Make A Killer Content Calendar

How to bring your skills to life in a Public Relations cover letter

How to Create Content Fast – Create one month of content in a day

Should Your Organization Mourn Public Tragedies on Social Media?

How To Safeguard Your Digital Reputation

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Social media crisis management: How to handle negative feedback and protect your brand

How to Build Brand Value

Unlocking the power of engagement: How to craft compelling social media content

8 common social media customer service pitfalls and how to avoid them

Email marketing vs. social media marketing: Here’s how they intersect

Are employee social media advocacy programs really working?

Top skills of the 2022 social media professional–as told by the people doing the actual work

How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

Influencer PR: The Rise of De-Influencers & How to Adapt?

6 PR Pitching Pitfalls And How To Avoid Them

How To Take Control Of A Media Interview

How to prepare for a PR crisis

How to Follow Up with Journalists Effectively

How to use Instagram videos effectively on your business’s page

Smart strategies for writing paid social media marketing objectives

5 Trends Shaping The Future Of PR (And How To Manage Them)

Takeaways from NIRI & CIRI: Maximizing ROI in Investor Relations

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

What are the Best PR Coverage Trackers & How to Use them?

What are the Best PR Coverage Trackers & How to Use them?

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