Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

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Crisis Branding Brand How To 271

Prowly

FEBRUARY 3, 2025

In this article, you'll find out what brand research is, why its so important, and how to do it correctly. Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database.

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Examples Branding Brand How To 104

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

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Examples How To Product Launch Print 104

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? These days more of us are spending more time heads down, looking at our phones and surfing social channels. News and other info come to us, through newsfeeds and social sharing. Tap other Social Sharing Levers.

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Social Media How To Media Viral 120

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

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Social Media Marketing Media Facebook 149

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Viral Journalism Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

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Interviews How To Media Viral 193

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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Crisis Viral Branding Brand 176

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

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Social Media Viral Crisis Management How To 113

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Therefore, with the state of the internet and social media, you cannot afford to ignore negative or possibly fake harmful reviews.

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How To Wikipedia Viral Course 238

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

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Twitter Software Tools Social Media 104

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention.

Social Media 120

Social Media Media Viral Creativity 120

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

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Crisis How To Exercises System 203

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

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Social Media Twitter Media Nonprofit 120

Agility PR Solutions

SEPTEMBER 9, 2019

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream. The local fire department even offered to adopt him as its first feline member.

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Viral How To Local Social Media 79

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

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Social Media Media Employee Reputation 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? How to Create an Effective Monitoring Strategy.

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How To Social Media B2C Television 149

Melissa Agnes

AUGUST 29, 2014

Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Social Media and the ‘Spiral of Silence’. From The Crisis Intelligence Blog.

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Crisis Management Viral Crisis Healthcare 190

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” So, how did it all happen? The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.

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Social Media Reddit Media Facebook 111

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

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Social Media Media Product Launch LinkedIn 130

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

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Social Media Video Marketing Media 118

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. And we also guarantee media placements, which is super exciting. So check that out.

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How To Pitching Film Video 130

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Released within a targeted timeframe, these posts create engaging, viral content that maximizes visibility.

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Pinterest Viral Instagram Community 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take Taco Bell.

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Branding Brand How To Storytelling 136

Prowly

DECEMBER 4, 2024

All you need are a few convenient media monitoring features. SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries.

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Data Media Product Launch Analysis 104

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

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Social Media Conference Media Corporate 120

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking. It grew 800% from January 2018 to January 2020.

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Trends Television Exercises Pitching 246

HMA Public Relations

JUNE 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

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Crisis Communications Social Media Crisis Communications 75

5W PR

OCTOBER 24, 2024

At the event, this movement was underscored by brands like Nexxus and TRESemmé, who demonstrated how to achieve clean, fresh looks with minimal product. The event showcased how brands are leveraging these platforms to engage directly with consumers and create demand for new product launches.

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Product Launch Chemicals Trends Consumer 78

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead.

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Cision

DECEMBER 7, 2015

More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. But how to get in on it? Offer educational resources and how-to tutorials. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods.

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How To Marketing Viral Survey 120

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Check out this article from Mailchimp about how to get started on a stellar style guide. They know what they are and they own it.

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Branding Brand Storytelling Airlines 213

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. How will engagement be increased if you put a link closer to the beginning of a tweet rather than at the end? Source: TrackSocial ).

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Social Media Media YouTube Facebook 97

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

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Airlines Crisis Wikipedia Social Media 206

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

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Social Media Video How To Media 62

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. It’s only getting worse. Your Employees.

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Content Marketing Marketing Employee Pinterest 126