Cision

JUNE 14, 2017

While it’s important to know what types of stories are going to influence your audience, the first step is to understand how to tell a good story: with a beginning, middle and end. This is storytelling 101 — without these elements, you don’t have a story. Have a Beginning, Middle and End.

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Prowly

FEBRUARY 2, 2021

The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”.

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Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Unfortunately, not every nonprofit organization understands how to reach out to youth. And, what do you want them to do?

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Nonprofit Storytelling Instagram Facebook 240

Ronn Torossian

APRIL 5, 2025

Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.

Video 195

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

As storytellers, we’re taught to show, not tell. Analyze trends and note how the business conforms to them. The post How To Spot The Story: A PR Primer appeared first on Crenshaw Communications. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector.

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Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. Multimedia has the innate ability to trigger emotion, boost comprehension and spark long-term memories.

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Agility PR Solutions

AUGUST 13, 2023

It’s time to recalibrate your strategies and catapult data-led storytelling to center stage. Harnessing the power […] The post How to improve the return on your PR efforts with data-led storytelling appeared first on Agility PR Solutions.

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Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

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PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Remember that effective media relations requires more than just storytelling.

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PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. The best way to do this is through the power of storytelling.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. A good PR agency team will tap their own institutional experience and expertise to explain why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

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Ishmael's Corner

MAY 18, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

How To 186

How To Storytelling Training Communications 186

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. How to Bridge The Measurement Disconnect?

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ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research. But those qualities aren’t enough.

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Strategy How To Resources Employee 265

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

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Storytelling Corporate Communications How To 174

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. press releases, ads), and how to build momentum over time.

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Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling. By now you must know how to use emotions. So, how do you measure online sentiment?

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Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications. There are certain types of questions you can keep up your sleeve that are a bit more to the point than “What are you talking about?”

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Interviews How To Reddit Journalism 296

Presspage

MARCH 25, 2025

Read our guide on how to write the perfect pitch >>> 2. Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. If you want to grab their attention, PR storytelling is your best tool. Try this article on how to craft a winning press release >>> 3. Just dont spam them.

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Agility PR Solutions

AUGUST 7, 2024

Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it’s only half the battle.

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Leadership How To Storytelling Education 176

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition.

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NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? How to bring the story to your data During our chat, Zach referenced a scene from Michael Bloomberg’s biography where the billionaire meticulously redesigned charts for the original Bloomberg Terminal.

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Data Storytelling Policies Employee 78

Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? How to do it? How to do it? How to do it? This quick response not only resolves issues but also builds trust with customers, showing them that their feedback matters.

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Software Reputation Examples How To 104

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Identify When and How to Go Pro. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

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How To Media Training Financial Storytelling 221

ImPRessions - Crenshaw Communications

MAY 31, 2024

How to advise clients? How to stand out when standing out can risk backlash? Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. .

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Trends How To Ethics Reputation 203

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Nothing can hold back people determined to make a difference through the power of story.

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Remote PR Jobs

AUGUST 31, 2022

Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. How to Provide.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

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Communications Nonprofit Storytelling Education 79

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

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Consumer Branding Brand How To 243

Prowly

DECEMBER 11, 2024

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. Heres the recipe: Pay close attention to storytelling patterns. Look at how they cover your competitors or your industry. Detect what format they useis it features?

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Pitching How To Media Tools 104

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

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Product Launch Tools How To Branding 264

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Additionally, the ability to share multimedia content can enhance storytelling and campaign visibility.

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B2B How To Instagram Reddit 170

Cision

FEBRUARY 12, 2021

Learn the storytelling PR pros from top brands use to get results.

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Storytelling How To Branding Brand 178

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How can you help your audience win, even if it’s a small win?

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

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Storytelling Case Study Crisis Viral 120

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. If you do it right. You can register here. In collaboration with Digimind.

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