Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Check out this article from Mailchimp about how to get started on a stellar style guide. Leverage Storytelling As you know by now, storytelling is a powerful tool when it comes to developing your brand’s voice.

Branding 213

Branding Brand Storytelling Airlines 213

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Branding 136

Branding Brand How To Storytelling 136

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 106

Leadership Branding Brand How To 106

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title.

Pitching 153

Pitching Media Conference Storytelling 153

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. Video trends for 2023.

Video 162

Video Film Facebook Social Media 162

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?

Media 202

Media Storytelling Technology Data 202

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Want to build word-of-mouth? Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Marketwired

MARCH 22, 2016

They’re meant to be a tool for business communication, not fine art or viral spectacles. In the goal to get noticed and be creative in the competitive PR industry, it can be easy to become distracted by judgments of “is this unique / shocking / outside-the-box enough to go viral?” While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. What about Facebook?

Instagram 98

Instagram Mobile Social Media Construction 98

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. Hustle and flow…and grow?

Viral 120

Viral Storytelling Writing Crisis 120

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Basically, they were this guy: Some of those journalists quit and went back to their old world.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. We had platform based books (how to use FB, etc), but nothing really on the strategy.

Social Media 88

Social Media Media Resources Creativity 88

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As you can imagine, the past 24hrs+ have been a whirlwind of answering emails, DMs, responding to updates, and my favorite messages like: “HOW DID YOU GET RYAN REYNOLDS TO SPEAK TO YOUR CLASS?!!

Social Media 85

Social Media Film Industry Viral 85

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that. I love our bigger agency team.

Trends 78

Trends Branding Brand Reddit 78

Buzzstream

OCTOBER 23, 2024

Someone else figured it out and then just tell me what to do or, how to go be effective within it. How do you use storytelling to reinforce the connection to the brand? And turning that into kind of a, how to do marketing recommendation. And I think the more that you understand how to tell the story and such.

SEO 62

SEO Study Branding Brand 62

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Maybe after reading this post, you strategize how to reignite a content marketing piece like America’s Best and Worst Tippers , that’s stagnant in your archives. How-To-Guides. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. We have to embrace storytelling across mediums. . What were some things that were discussed at EDUMax?

Education 56

Education Creativity Video Tools 56

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Who’s been in a meeting when someone declares the need for a viral video. How will this video catch and keep someone’s attention?

Video 28

Video Travel Viral Resources 28

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

SEPTEMBER 11, 2024

For example, campaigns based on seasonal or recurring events, like advice on how to deal with heatwaves, can be pitched year after year with minor updates. Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. How to create buzz ethically? Think original surveys, expert opinions, and so on.

Digital PR 104

Digital PR Case Study SEO Measurement 104

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. The Internet is the world’s biggest “open for business” sign and has profoundly changed how we market. But as the Web has found its way as a tool, it also influenced how we communicate. Have you seen examples of great storytelling lately?

Storytelling 81

Storytelling Marketing Viral Energy 81

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Buzzstream

JANUARY 7, 2025

Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR. However, it can be hard to explain this to clients, and how less, but more relevant, links will actually have more benefit on their website.

Digital PR 62

Digital PR Report SEO Data 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Branding 48

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Solo PR Pro

JULY 21, 2020

The retired army officer refused to be cowered and instead rose to the challenge once more and showed us how to act in the face of adversity. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

Viral 71

Viral Analysis Television Radio 71