Melissa Agnes

AUGUST 20, 2014

We’re preparing students to enter an industry that is fast paced, highly connected and always on. Over the last four years as I’ve taught in higher education, I’ve realized the value of using social media in a class extends beyond just preparation for the PR industry. This requires a higher level of active learning.

Social Media 279

Social Media How To Infographics Media 279

Cision

AUGUST 14, 2017

How have you been recognized as a leader in your industry? These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Infographics demonstrate your brand’s expertise in your industry. What has your company achieved recently?

Writing 310

Writing How To Infographics Pinterest 310

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 11, 2017

How have you been recognized as a leader in your industry? These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Infographics demonstrate your brand’s expertise in your industry. What has your company achieved recently?

Writing 293

Writing How To Infographics Pinterest 293

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

JANUARY 18, 2018

Combining your content creation with brand mentions can pack a serious punch in terms of showing that you’re an industry leader who’s moving and shaking things up! Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Winning presentations are highly tailored, so it pays to know as much as possible about the targets and, of course, the industry. of proposals see higher engagement from visuals such as infographics and original images. . What do they want to see in a relationship? What are their hot buttons? Their backgrounds? Make it look appealing.

Case Study 304

Case Study Infographics Energy Data 304

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. Clearly define the company’s unique viewpoint and expertise within the industry.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Identify relevant journalists and media outlets covering the industry. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Set up alerts for keywords related to the brand or industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 108

Financial Industry Report Insurance 108

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

NOVEMBER 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER.

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Build relationships with journalists and influencers in the same industry to secure media coverage. Participate in industry events and collaborate with complementary brands to increase visibility.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

PR for Anyone

OCTOBER 27, 2021

Post an infographic (check out www.Fiverr.com to have on easily made). Share a statistic about your industry. Make a plan and it will become super easy to do! Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image. Repost something that went well last year. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JULY 18, 2024

The cyber tech industry is a dynamic force that’s shaping today’s world. Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Press releases and media outreach Strategic press releases announce new solutions, industry insights, or company milestones.

Industry 78

Industry Crisis Communications Crisis Infographics 78

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

5W PR

MARCH 1, 2025

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture. billion by 2028.

Education 78

Education Analysis Measurement Infographics 78

5W PR

AUGUST 12, 2024

In this landscape, the cybersecurity industry plays a critical role in safeguarding digital assets and infrastructure. However, the industry itself faces a significant challenge: building trust in an environment inherently defined by threats. This complexity can create a knowledge gap between the industry and the public.

Industry 78

Industry Education Infographics Data 78

Cision

APRIL 13, 2017

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.). As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 220

Writing Report How To Google 220

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. Things gradually changed with the Panda, Penguin, Pigeon and other updates. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 107

Banking Content Marketing Examples Industry 107

The Hoyt Organization

AUGUST 9, 2024

The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 78

Travel Tourism Industry Publicity 78

5W PR

JANUARY 29, 2025

Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights. Understanding how to leverage each channel’s strengths while maintaining message consistency is key to successful integration. According to HubSpot, companies that blog receive 97% more links to their websites than those that don’t.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Rock the Status Quo

NOVEMBER 19, 2014

The first has 55,000 views and growing – a few of these have far less reach, but are still are highly successful because of their tight targeting within a specific industry or audience. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Deirdre Breakenridge

FEBRUARY 1, 2016

A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Infographics. Infographics , which visually interpret data, appeal to visual learners. Talk to the camera and give short, useful tips in your industry.

Content Marketing 120

Content Marketing Marketing Infographics Software 120