Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. How have you been recognized as a leader in your industry? Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Activate employees on social media.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. Clearly define the company’s unique viewpoint and expertise within the industry.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Continue by identifying industry leaders and pages that feel are doing a great job. By: Pola, Director of Digital Marketing.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. May: Automate Shares of Older Content. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Share a statistic about your industry. I want to make it easy for you. Share an inspirational quote.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MARCH 1, 2025

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture. billion by 2028.

Education 78

Education Analysis Measurement Infographics 78

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

JANUARY 29, 2025

Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights. Understanding how to leverage each channel’s strengths while maintaining message consistency is key to successful integration. According to HubSpot, companies that blog receive 97% more links to their websites than those that don’t.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

APRIL 13, 2017

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.). Media points are then able to customize their feed, enabling them to receive only what is in their area of interest.

Media 210

Media Automotive Resources Product Launch 210

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. An all-in-one tool like Prowly isnt only known for its robust media database.

Examples 104

Examples Brand Branding How To 104

Prowly

FEBRUARY 13, 2025

Is your business the first thing that comes to mind in your industry? START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Brand Branding 104

Cision

APRIL 6, 2016

For the 2016 NCAA March Madness tournament, Cision used its social software to monitor the teams, players and coaches and surface conversations, sentiment and trends from one of the year’s most popular sporting events. Here’s a taste of some of the data we uncovered: Loading…

Infographics 120

Infographics Apparel Sports Software 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Writing 220

Writing Report How To Google 220

Cision

MAY 26, 2016

Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In my new senior-level role at Flackable, I hope to further establish myself as a thought leader in the industry. Consumers aren’t listening to your brand messages.

Financial 168

Financial Infographics Pitching Consumer 168

5W PR

APRIL 7, 2025

According to Content Marketing Institute’s 2023 B2B Content Marketing Report, 80% of the most successful content marketers use metrics to measure content performance, compared to only 41% of the least successful.

Data 78

Data Strategy How To Analytics 78

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos.

Strategy 193

Strategy Reputation Infographics Banking 193

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Hashtags, if used appropriately, help you to reach your target audience, connect you with your industry and build community.

Community 150

Community Twitter Infographics Social Media 150

5W PR

JULY 18, 2024

The cyber tech industry is a dynamic force that’s shaping today’s world. Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Press releases and media outreach Strategic press releases announce new solutions, industry insights, or company milestones.

Industry 78

Industry Crisis Communications Crisis Infographics 78

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 76

Social Media Media Mobile Infographics 76

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. In a world of online reviews and social media, having (and maintaining) a good reputation is a must.

Travel 78

Travel Tourism Industry Publicity 78