PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find the story behind the news. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Ishmael's Corner

DECEMBER 2, 2014

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling. Wilde should play to a national TV audience.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

5W PR

MAY 24, 2024

Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. Storytelling Fintech companies, among a sea of competitors, must stand out. This exposure not only boosts brand awareness but also positions the company as an industry thought leader.

Financial 78

Financial Privacy Infographics Leadership 78

Contently - Strategy

SEPTEMBER 5, 2024

The value of fintech case studies Case studies are often overlooked in fintech, an industry where products are so complex that customers and potential buyers struggle to understand what exactly they do. Here are some storytelling best practices to keep in mind as you create a case study for your brand. Pad your deadlines.

Case Study 52

Case Study Study Storytelling Infographics 52

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. This data could come from in-depth brand studies or underreported but significant industry research.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Yet understanding the top journalists in your industry helps cut through the noise.

Pitching 140

Pitching B2B Infographics Study 140

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 177

Survey Marketing B2B Study 177

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Critical Mention

FEBRUARY 10, 2018

The public relations industry is constantly evolving. It’s truly an industry that never sits still. You can choose to work in a variety of industries. Storytelling is our game . Today, storytelling is a buzzword. There’s always something to learn . To keep up, you have to always be learning. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Instagram 62

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 83

Local Storytelling Infographics Resources 83

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 2, 2015

Public relations professionals should be implementing the same owned media tactics within their own industries. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Answer the “Why,” Not the “What” Think about your industry, and the challenges it faces. Watch Your Language.

Journalism 68

Journalism Strategy Brand Branding 68

Ishmael's Corner

NOVEMBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post A 20-year Mashup of Silicon Valley and Asia appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Communications Publicity Infographics 60

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 120

B2B Marketing Survey Software 120

Contently - Strategy

AUGUST 8, 2024

But, of course, creating your own highly individualized wrap-up could be a huge undertaking, depending on both your industry and how much customer data you have access to. For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social.

How To 52

How To Data Trends Software 52

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. What does my target audience do outside my industry? Others may want visual content, such as video and infographics. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 73

Survey Trends Communications Storytelling 73

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. What are some other services you offer to clients in addition to PR? Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media International 97

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120