Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Prowly

FEBRUARY 26, 2025

Has your work and the actions you took in your digital PR strategy influenced the industry in any way? Today, digital PR aims to spark conversations where industry experts, thought leaders, and your target audience keep on chatting. These questions are much more important than the former. It doesn't matter what the topic is.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

SEPTEMBER 5, 2024

The value of fintech case studies Case studies are often overlooked in fintech, an industry where products are so complex that customers and potential buyers struggle to understand what exactly they do. Here are some storytelling best practices to keep in mind as you create a case study for your brand. Pad your deadlines.

Case Study 52

Case Study Study Storytelling Infographics 52

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

Ishmael's Corner

OCTOBER 22, 2019

The Art Of Storytelling In Business Communications And Public Relations. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Techniques For Effective Business Communications. Before going further, I should acknowledge that this remark still has value.

Leadership 142

Leadership Storytelling Industry Communications 142

Cision

MAY 2, 2015

Public relations professionals should be implementing the same owned media tactics within their own industries. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Remote PR Jobs

MARCH 27, 2024

Seamless transitions between sections ensure a compelling storytelling experience. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Break down the case study into manageable sections such as the challenge, strategy, execution, and results.

Case Study 130

Case Study Study Writing How To 130

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find the story behind the news. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 78

Travel Tourism Industry Publicity 78

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet.more. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Critical Mention

FEBRUARY 10, 2018

The public relations industry is constantly evolving. It’s truly an industry that never sits still. You can choose to work in a variety of industries. Storytelling is our game . Today, storytelling is a buzzword. There’s always something to learn . To keep up, you have to always be learning. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Yet understanding the top journalists in your industry helps cut through the noise.

Pitching 140

Pitching Infographics B2B Study 140

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. What does my target audience do outside my industry? Others may want visual content, such as video and infographics. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

5W PR

OCTOBER 8, 2024

Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level. Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR.

Brand 78

Brand Branding Crisis Management Leadership 78

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 183

Survey Marketing B2B Study 183

5W PR

MAY 24, 2024

Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. Storytelling Fintech companies, among a sea of competitors, must stand out. This exposure not only boosts brand awareness but also positions the company as an industry thought leader.

Financial 78

Financial Privacy Infographics Leadership 78

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Muck Rack polled about 800 PR pros for a survey about the state of the industry. Learn more: CNBC.

Software 117

Software Reddit Marketing Survey 117

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 83

Local Storytelling Infographics Resources 83

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 90

Survey Trends Communications Storytelling 90

Beyond PR

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

SEPTEMBER 18, 2024

Your brand needs to stand for something, and your creative content needs to make noise in your industry. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 You can’t produce creative content without one key ingredient: Consistency. billion people worldwide will watch digital video content in 2023.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52