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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news.

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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Companies that invest in crisis preparation, maintain strong communication channels, and learn from industry experiences position themselves to respond effectively when challenges arise.

Privacy 78
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. It led to an industry wide call to revisit global standards by Edelman CEO Richard Edelman, among others. ICCO teamed up with the Global Alliance (GA) and in February started work on an industry wide standard.

Ethics 95
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. What did the show tell us about the rest of the year?

B2B 208