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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. The post Should Public Relations Change Its Name? PR is dead.

Publicity 245
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How the CCO has become the most dynamic role within management

Wadds Inc.

This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corporate affairs search firms. Interestingly, companies typically looked beyond their own industry when hiring externally.

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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company. PR teams can monitor relevant hashtags to gain insights into industry trends. Gain some best practices for understanding media and industry trends.

Corporate 195
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

Public Affairs Officer, VA Tennessee Valley Healthcare System. As a broadcast journalist turned PR professional, I pursued my APR as a source of formal industry education. Internal Communications Specialist, Greater Nevada Credit Union. Because I believe in what it stands for, I value APR Accreditation tremendously.”.

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Behind the Headlines With Matt Sutton

Cision

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. Be fearless.