Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

International 78

International Internal Retail Trade Shows 78

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 181

Facebook Community Advertising Advertising 181

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 76

Industry Marketing Trade Shows Leadership 76

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Brand 36

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 114

Case Study B2B Study Marketing 114

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 104

Survey B2B Marketing Trade Shows 104

Communications Conversations

DECEMBER 13, 2018

” The other has not only embraced this philosophy, they’re launching entire careers around the gaming industry. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K This hyper-competition will hold true for both journalists and exhibitors alike. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up.

Media 120

Media B2B Groups Conference 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more?

Agency 120

Agency Trade Shows Comparison Meeting 120

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. I’m proud of the work our team at Transport Topics has done in trade show coverage.

Transportation 93

Transportation Meeting Media Newspapers 93

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 74

B2B Creativity Film Trade Shows 74

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Internal workflows that haven’t sent a notification since that last website redo. Tell me, how many defunct workflow drafts show up in the results when you type “test” into your workflows search bar? Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights! They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.

Trends 94

Trends Trade Shows Community Nonprofit 94

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Your Brand is Not the Hero…Your Customer is the Hero.

B2B 69

B2B Trade Shows Survey Study 69

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. I think that ad tech has always been one of the early adopters of content marketing because it had to create a lot of content to just explain the industry to people.

Brand 99

Brand Branding Marketing Facebook 99

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), This might include targeting visitors from a new industry/vertical to grow market share, or an X percentage increase in whitepaper downloads to improve the sales pipeline. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. Reach your target area or industry with paid advertising. Collaborate.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. On the other end of the spectrum, Tim Burton—better known as “Shmee150”—is an auto industry influencer who commands 1 million+ Instagram followers alone. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. Focus on the customer journey.

Automotive 70

Automotive Training Travel Meeting 70

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Search engine algorithms want to give users the best experience.

SEO 52

SEO Engineering Web Trade Shows 52

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry International 28

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40