ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Look at other POVs from experts with different vantage points in the industry. Check relevant trade publications.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. You can read the full interview here. Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content.

Industry 78

Industry Education Community Trends 78

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Event Planning Coordinating targeted events, such as product demonstrations, webinars, or industry conferences, provides a venue for direct interaction with potential customers and partners.

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

FEBRUARY 22, 2018

Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR.

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. Now, let’s dive into the next step.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

OCTOBER 29, 2024

Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Publish at least once a week (2-5x is better), do it consistently and on deadline – rather than whenever you get to it. Over time you can add volume.

Marketing 216

Marketing eBook Guidelines B2B 216

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Hosted by angel investor Jason Calacanis, This Week in Startups focuses on the tech industry. In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors.

Agency 401

Agency Interviews Education Television 401

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Comply with regulations, law, industry standards & ethical practices.” There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Don’t skimp here.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The bread and butter of B2B PR ? Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. Further, a well-rounded panel discussion focused on industry challenges is a much easier ask.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The panelists can include other industry executives, analysts, academics, or journalists. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 26, 2020

Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . It consists of topical interviews and chats with a wide variety of guests. The Jason & Scot Show.

Retail 272

Retail Pinterest Interviews Trends 272

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. This weekly podcast features in-depth interviews with smart marketers from all walks of life. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

5W PR

NOVEMBER 22, 2024

Securing media placements allows companies to position themselves as industry experts and thought leaders. Attend industry events, join relevant associations, and offer to be a source for their stories. Media coverage can drive traffic to a company’s website, generate leads, and ultimately boost sales.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Prowly

JANUARY 14, 2025

Its not just about AItheres so much more thats going on in the industry right now. Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. First we've added TikTok and YouTube , then partnered with industry leaders, LexisNexis and TVEyes, for print and broadcast monitoring.

Pitching 104

Pitching Data Analytics Writing 104

Deirdre Breakenridge

MARCH 9, 2020

Would you like to learn more about finding and landing an entry-level position in the PR industry? How can I prepare for the interview? What are the next steps after the interview? expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 293

Community How To Interviews Blogging 293

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Medianet Australia

MARCH 19, 2025

With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability. Today, we have the pleasure of speaking with Rebecca, a seasoned journalist whose journey from a bustling newsroom to the serene life on a farm has been anything but ordinary.

Interviews 59

Interviews Newspapers Journalism Industry 59

Bianchi Biz Blog

JULY 25, 2024

Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 23 years of B2B PR experience representing clients across multiple industries.

Interviews 98

Interviews B2B Meeting Trends 98

Prowly

JANUARY 23, 2025

Use Media Monitoring to create queries and set up alerts for competitor mentions, industry keywords, or thought leaders. Alongside general news and business publications, Prowly's monitoring scans thousands of trade, industry, and specialist sources. Narrow it down with your industry keyword to get more laser-focused results.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

Measurement 334

Measurement How To Retail Analysis 334

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles.

Publicity 94

Publicity Leadership LinkedIn Report 94

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Plan to network with those in different industries — in-house PR and agency people in vertical industries, from tech PR to hospitality.

Agency 284

Agency Interviews Journalism Instagram 284

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. In the competitive landscape of B2B tech, effective public relations can be a game-changer.

B2B 78

B2B Company Crisis Management Measurement 78