ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Look at other POVs from experts with different vantage points in the industry. Check relevant trade publications.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Onclusive

FEBRUARY 22, 2018

Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Hosted by angel investor Jason Calacanis, This Week in Startups focuses on the tech industry. In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The bread and butter of B2B PR ? Plan Well and Double-Confirm.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 26, 2020

Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . It consists of topical interviews and chats with a wide variety of guests. The Jason & Scot Show.

Retail 272

Retail Pinterest Interviews Trends 272

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The panelists can include other industry executives, analysts, academics, or journalists. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

NOVEMBER 7, 2024

Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Before any interview, ask yourself: If this reporter can only take away three things from this interview, what do I want them to be? Following these tips should help get you in a good place for a media interview.

Interviews 90

Interviews Media Print Report 90

Agility PR Solutions

MARCH 1, 2021

“I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility PR Solutions. PubWest is a […].

Industry 179

Industry Conference Interviews Publicity 179

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. This weekly podcast features in-depth interviews with smart marketers from all walks of life. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Deirdre Breakenridge

MARCH 9, 2020

Would you like to learn more about finding and landing an entry-level position in the PR industry? How can I prepare for the interview? What are the next steps after the interview? expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 293

Community How To Interviews Blogging 293

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 97

Interviews Meeting Corporate Course 97

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different. PR is not marketing.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

JULY 25, 2024

Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 23 years of B2B PR experience representing clients across multiple industries.

Interviews 99

Interviews B2B Meeting Trends 99

Prowly

JANUARY 11, 2024

Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can.

Interviews 118

Interviews How To Blogging Industry 118

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Plan to network with those in different industries — in-house PR and agency people in vertical industries, from tech PR to hospitality.

Agency 284

Agency Interviews Journalism Instagram 284

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. The Institute of Business Ethics incorporated nearly 50 individual criteria points and categorized its PR industry code analysis under various headings. A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

JANUARY 18, 2018

Combining your content creation with brand mentions can pack a serious punch in terms of showing that you’re an industry leader who’s moving and shaking things up! You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions.

Strategy 276

Strategy How To Media Infographics 276

The Hoyt Organization

MAY 26, 2024

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. Moxy Hotels Introduce A Playful Element To Their Marketing With A YouTube Influencer’s Video “Interviews” Hotel groups are also jumping on the influencer marketing bandwagon.

Travel 90

Travel Industry Tourism Hotels 90

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

PR for Anyone

MARCH 21, 2020

Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience?

Real Estate 290

Real Estate Skype Radio Pitching 290

Bianchi Biz Blog

APRIL 24, 2024

The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Pohlman discussed the next generation of supply chain best practices and standards the mobility industry is creating through AIAG.

Interviews 84

Interviews Automotive Mobile Report 84

Cision

JUNE 7, 2017

After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. I have become highly credible in my industry thanks to the benefit of being interviewed and quoted by people who have platforms that are more visible than mine.

Google 319

Google Reputation How To Television 319

Prowly

MARCH 4, 2022

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […].

Interviews 197

Interviews Writing Industry Brand 197

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

JUNE 30, 2021

It’s also helpful to understand the reporter’s perspective on the major topics in the industry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Finally, make sure you’re only emailing them about relevant content.

Media 333

Media Pitching Report B2B 333