5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Media Relations Establishing robust connections with pertinent journalists and media outlets is vital for obtaining valuable press coverage.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Hosted by angel investor Jason Calacanis, This Week in Startups focuses on the tech industry. In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors.

Agency 401

Agency Interviews Education Television 401

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 118

Media Relations Media Storytelling Report 118

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JUNE 30, 2021

It’s also helpful to understand the reporter’s perspective on the major topics in the industry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Building better media relations means making reporters’ lives easier.

Media 333

Media Pitching Report B2B 333

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Prowly

JANUARY 14, 2025

Its not just about AItheres so much more thats going on in the industry right now. TRY MEDIA DATABASE FOR FREE Crafting engaging stories Get acquainted with the first AI Assistant for PR , a groundbreaking feature designed to brainstorm captivating ideas and examine the journalists perspective.

Pitching 104

Pitching Data Analytics Writing 104

5W PR

NOVEMBER 25, 2024

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Working in PR, you hear stories about challenging clients, but they are rare. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Prowly

JANUARY 23, 2025

Take a broader look at the media landscape and your competitors. Use Media Monitoring to create queries and set up alerts for competitor mentions, industry keywords, or thought leaders. Observe their activities in various media channels. Narrow it down with your industry keyword to get more laser-focused results.

Pitching 104

Pitching How To Media B2B 104

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

PRSay

OCTOBER 15, 2024

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. That’s how I would pay for school because I grew up with a single mother who couldn’t afford to help me with college.” And I try to remove myself from the story.

Storytelling 141

Storytelling Local Transportation Television 141

Bianchi Biz Blog

JULY 25, 2024

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness.

Interviews 98

Interviews B2B Meeting Trends 98

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Media Relations is Hard and Getting Harder. click on images for higher resolution graphic).

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry.

Media Relations 136

Media Relations Publicity Media Blogging 136

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Social media use, meanwhile, continues to rocket, across a growing number of platforms. For the PR industry, this all spells opportunity. Challenges abound but overall, Ireland’s PR industry is thriving.

Radio 83

Radio Sports Marketing Local 83

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. Key Associations: Public Relations Society of America (PRSA): This leading organization offers networking events, professional development opportunities, and a job board.

Case Study 227

Case Study Conference Local Trade Shows 227

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

5W PR

MARCH 23, 2025

According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90