Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Know what you want to cover and how it relates to what the reporter wants before accepting.

Interviews 90

Interviews Media Print Report 90

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 114

Media Relations Media Storytelling Report 114

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JUNE 30, 2021

It’s also helpful to understand the reporter’s perspective on the major topics in the industry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Building better media relations means making reporters’ lives easier.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Media 120

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 102

Media Relations Automotive Media Newspapers 102

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 97

Interviews Meeting Corporate Course 97

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Working in PR, you hear stories about challenging clients, but they are rare. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. Key Associations: Public Relations Society of America (PRSA): This leading organization offers networking events, professional development opportunities, and a job board.

Case Study 246

Case Study Conference Local Trade Shows 246

Bianchi Biz Blog

JULY 25, 2024

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness.

Interviews 99

Interviews B2B Meeting Trends 99

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry.

Media Relations 136

Media Relations Publicity Media Blogging 136

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Media Relations Establishing robust connections with pertinent journalists and media outlets is vital for obtaining valuable press coverage.

Product Launch 78

Product Launch B2B Industry Case Study 78

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 88

Healthcare Industry Crisis Crisis Communications 88

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 89

Healthcare Industry Strategy Case Study 89

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Manage expectations on both sides.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

One of the first things I was attracted to about PR was how multi-faceted the industry is. It wasn’t until I started interning that I realized the world of public relations isn’t made up of only social media gurus and celebrity publicists. Explore different career paths. Through networking, the possibilities are endless.

Internal 398

Internal International B2B Construction 398

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

MAY 23, 2017

So make your blog a two-for-one: a place where you can connect with and inspire others in your industry, and give your clients a little extra “love”. If you’re struggling to find time to write or generate post ideas, talk to other respected professionals in your industry about swapping guest posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked.

Media 212

Media Pitching Report Interviews 212

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Don’t wait on the next big story to break; instead anticipate the needs of journalists with whom you have established relationships and know your industry. Then, if a client is immediately needed for approvals, interviews, etc., they’ll understand and deliver,” shares our own Chris Harihar. . Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293