The Hoyt Organization

MAY 26, 2024

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. Moxy Hotels Introduce A Playful Element To Their Marketing With A YouTube Influencer’s Video “Interviews” Hotel groups are also jumping on the influencer marketing bandwagon.

Travel 90

Travel Industry Tourism Hotels 90

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? How do you envision the future of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation.

Marketing 90

Marketing Pinterest Radio Instagram 90

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Skilled PR professionals know how to build trust, manage crises, and strengthen relationships with the public and industry stakeholders, which lead to quality outcomes.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus? Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. All these new industry moves could be good for the PR community in the long run.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. What is that interview or profile actually worth? It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. What drew you to the PR industry? My biggest pet peeve is…wallflowers.

Newspapers 195

Newspapers Media Relations Brand Branding 195

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. The PR industry is constantly evolving. I always thought I’d be…a newspaper columnist, like my grandfather.

Analytics 215

Analytics Measurement Big Data Data 215

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. That’s why it’s important to research what journalists are writing about your industry. You won’t get there unless you learn how to pitch journalists with your story. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

PRSay

JANUARY 11, 2020

He stood, for decades, at the top of an entire profession and inspired everyone in our industry — and those we counsel — to want to be like Harold,” Donna Imperato, global CEO of Burson Cohn & Wolfe, said in a statement. His bylines included a front-page interview with William Faulkner. He was born on Feb. 15, 1921, in Memphis.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? But Marketing fundamentals remain constant.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). With over 30 years in the PR industry, you've experienced both crises and successes.

Journalism 59

Journalism Newspapers Travel Film 59

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 131

Strategy Publicity Media Video 131

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. ‘So what?

Automotive 117

Automotive Mobile Video Interviews 117

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. and options for policy. I’m just going to show one slide, how do I make this. This is life on the moon.

Policies 60

Policies Industry Newspapers Interviews 60

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. In the industry there’s a lot of debate around whether digital should sit with a central team, or whether digital specialists should be embedded in each team. Paul: Darika, thanks for speaking with me today. We think it should be a hybrid model.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR for Anyone

JUNE 29, 2021

Do you have industry insight on what is happening? Are you an expert in an industry that relates to what is happening? Free PR Interview Transcript. Is the newspapers and that piled up on the on the porch? If you can relate to current events, use that to get yourself on TV. Has she been able to keep up our house lately?

Pitching 130

Pitching Skype Healthcare Guidelines 130

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. How has the communication industry changed over the years? How do you envision the future of the communication industry? What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Prowly

FEBRUARY 3, 2025

These brands are leaders in their industry. #2 And even in "formal" B2B industries, having an online presence on social media is a must. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology.

Meeting 96

Meeting Handbook Newspapers Government 96

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus? Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. What drew you to the PR industry? My daily newspaper of choice is…The Times. My favorite social media platform is… LinkedIn.

Analytics 120

Analytics Agency Newspapers Community 120

Bianchi Biz Blog

JUNE 20, 2024

Being unavailable for reporters’ follow-up needs: whether it’s listing a PR contact on the news release that isn’t available or a lack of access to executives and subject matter experts for interviews. Magazines and newspapers operate on strict production schedules, and web outlets need to move fast to stay competitive.

Automotive 87

Automotive Newspapers Policies Mobile 87

Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. It’s interesting because there’s so many other Industries that have roles specialized for that. We just had a newspaper in Bartlett, Texas, close. I confront ethical challenges all the time. And it just folded.

Ethics 46

Ethics How To Newspapers Agency 46

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

Cision

FEBRUARY 10, 2016

With constant changes and new things happening every day in the industry, keeping up can be a challenge. My daily newspaper of choice is…The Boston Globe. A PR pro’s job is never done. But with the right attitude, diligence and a desire to learn, PR pros can focus their efforts and find success. How did you get your start in PR?

Sports 120

Sports Government Public Affairs Radio 120

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. There is enormous change in our industry. How has public relations changed in recent years?

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

AUGUST 9, 2021

My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. I cover electric vehicles and the future of transportation. Any pet peeves with PR people?

Transportation 95

Transportation Meeting Report Automotive 95

Rock the Status Quo

FEBRUARY 17, 2016

we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. Can we do something about it as an industry?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements. Can we do something about it as an industry?

Engineering 100

Engineering Newspapers Google Banking 100