Industry Interviews Pitching 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Look at other POVs from experts with different vantage points in the industry. Check relevant trade publications.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?
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PR for Anyone
AUGUST 11, 2021
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. With so many people contacting them, it’s no surprise they ignore pitches that aren’t suitable.
Cision
JUNE 8, 2017
Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities. Have Your Media Brief Ready.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.
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