Prowly

JANUARY 23, 2025

Use Media Monitoring to create queries and set up alerts for competitor mentions, industry keywords, or thought leaders. Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Data-based PR is the new reality.

Pitching 104

Pitching How To Media B2B 104

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. And it’s here where I feel the industry has been short on specifics. Industry Vertical Data. The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. For the PR industry, this all spells opportunity.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. Press releases should lead with a compelling hook that answers “why now?”

Digital PR 78

Digital PR Strategy Instagram Fashion 78

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Now, they have to connect more directly with target audiences.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. broadcast, online, print, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. Industry comment: CIPR and PRCA “The COVID-19 UK public relations agency startup report is an inspiring read. A print edition is also available. It is a vibrant and supportive community.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Be prepared.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. The implication was that there were astroturfed protests bankrolled by someone with a political agenda.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. An important outlet for HiFX is the industry vertical Digital Transactions. Digital Transactions is focused on the electronic payments industry in the U.S. Here’s what Sr.

Print 136

Print Interviews Pitching Meeting 136

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. You have more than 25 years of experience in the marketing industry. How has the industry changed over the years?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. I’ve been in the SEO industry now for 11 years, and the complexity of Google algorithms is at a much higher level than it’s ever been.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

OCTOBER 21, 2016

Recognized as the industry leader, Cision was the obvious choice. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Recycle visibility opportunities and material. But why stop there?

Media 120

Media Interviews Print SEO 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Some trades are distributed free through industry membership organizations, and this less commercial model breeds greater objectivity and familiarity within the community. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

MARCH 20, 2018

With the technology evolution, the events industry has exploded because people are out of their offices. The other thing that’s occurred is the events industry has evolved from being logistics-oriented to being opportunistic. Events are a microcosm of an industry. They’re having experiences. Startup Marketing?

Industry 89

Industry Marketing Enterprise Mobile 89

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat? Forget the formula.

Consumer 120

Consumer Strategy Print Pitching 120

The Resolution Blog

NOVEMBER 17, 2015

The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. . It’s working.

eBook 120

eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

You’re full of informed opinions, fresh ideas, and predictions about your industry. A CEO delivering a speech, sitting on a panel, or giving a “fireside chat” can elevate their stature as an industry player. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 4, 2017

Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms. In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Take the time to build out that process. I’d love to connect.:

Television 130

Television Print Interviews YouTube 130

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 131

Strategy Publicity Media Video 131

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. A strong opinion article can position the business as relevant and its chief executive as an industry thought leader. But it often boils down to one thing: credibility.

Reputation 156

Reputation Brand Branding Media 156

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets.

Television 120

Television Crisis Crisis Management Fashion 120

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. An integrated PR and digital marketing approach allows companies to develop relationships with clients and stakeholders, while top executives at these companies can engage with industry peers and establish themselves as thought leaders.

Strategy 104

Strategy Marketing Leadership Print 104

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

Television 120

Television Travel Tourism Pitching 120

Prowly

FEBRUARY 3, 2025

These brands are leaders in their industry. #2 Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And even in "formal" B2B industries, having an online presence on social media is a must.

Brand 104

Brand Branding How To Measurement 104

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

Media Training 87

Media Training Training Film Media 87

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism International 120

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.

Healthcare 120

Healthcare Print Agency Journalism 120