Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. The paywall conundrum.

Media 310

Media Retail B2B Journalism 310

Ishmael's Corner

MAY 1, 2019

The Art Of Storytelling In Business Communications And Public Relations. The PR industry is healthy, and newspapers aren’t. The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 105

Journalism Newspapers Storytelling Twitter 105

ImPRessions - Crenshaw Communications

MAY 4, 2015

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Ishmael's Corner

MAY 6, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Industry 139

Industry Storytelling Communications Publicity 139

5W PR

OCTOBER 14, 2024

Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Reports of the death of storytelling are not new. Reach out to others in the industry and find tools that can help you.

Storytelling 95

Storytelling Measurement Ethics Web 95

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Data Journalism. Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Bonus: The founder and CEO, Gregory Galant, is one of the nicest human beings on the planet and has a heart for making the industry better. 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? He’s worked in the industry for 25+ years. What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

Prowly

DECEMBER 9, 2024

Its target audience includes business leaders, investors, and trendsetters who crave actionable advice and industry updates. #2 5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories.

Pitching 104

Pitching Sports Analysis Financial 104

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Ishmael's Corner

APRIL 29, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Industry 104

Industry Publicity Storytelling LinkedIn 104

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications.

Publicity 150

Publicity Storytelling Mobile Industry 150

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Cision

JUNE 21, 2016

During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Book Reviews / Journal Research. Spend some time reviewing the work of industry authors.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 113

Survey Industry Leadership Study 113

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

MARCH 4, 2025

The $150 billion supplement industry follows clear seasonal patterns that smart PR professionals can use to their advantage. According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. Successful supplement PR requires careful planning, authentic storytelling, and strategic timing.

Strategy 78

Strategy Consumer Energy Measurement 78

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. This is a problem that’s plagued the industry for many years.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. There is a Search Engine Journal but no Sales Tech Journal.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 64

Journalism Storytelling Communications Publicity 64

Ishmael's Corner

NOVEMBER 16, 2015

The Art Of Storytelling In Business Communications And Public Relations. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. Techniques For Effective Business Communications. The post Here We Go Again.

Journalism 60

Journalism Storytelling Industry Communications 60