5W PR

JANUARY 20, 2025

This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field. Thought leadership provides a powerful platform to stand out from the competition.

Leadership 78

Leadership SEO Engineering Resources 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

Reputation Us

MARCH 17, 2025

ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. This new reality demands a sophisticated approach to reputation management that combines proactive monitoring, strategic response planning, and authentic stakeholder engagement.

Reputation 78

Reputation Branding Brand Crisis 78

Remote PR Jobs

MARCH 26, 2025

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Ask insightful questions at panels, volunteer to speak, and contribute to industry discussions to establish your credibility.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Industry Influence In the B2B tech arena, exerting industry influence is essential.

Product Launch 78

Product Launch B2B Industry Case Study 78

Deirdre Breakenridge

JULY 24, 2018

When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. He had read my books while he was incarcerated for 14 months. Here’s where, as a Modern Communicator, I had to make a choice.

Reputation 218

Reputation Skype Industry Conference 218

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Had Edelman finally grown into the principles it likes to espouse?

Industry 217

Industry Reputation Groups Internal 217

Cision

MAY 24, 2016

So how can you build trust and gain credibility in your industry? To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons. Start by establishing your goals.

Measurement 222

Measurement Leadership Pitching Software 222

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. or change. We see it in first-mover companies as well.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. This includes maintaining a strong brand reputation that is accurate and positive.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 171

Leadership B2B Study LinkedIn 171

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. The answer may be a strategic thought leadership plan. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. billion impressions across nearly 20 pieces of coverage.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 140

Leadership Content Marketing Healthcare Google 140

5W PR

OCTOBER 14, 2024

Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. B2B companies can use audience targeting to reach industry decision-makers . Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Thought leadership strategy. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. He brings expertise in strategic development, membership growth and nonprofit leadership. How do you describe your leadership style?

Nonprofit 112

Nonprofit Leadership Internal International 112

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR is about brand reputation and helping companies become industry leaders in their space. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353