Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

Marketing 195

Marketing Consumer Agency Industry 195

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Content marketing grew quickly. The roles and their pay structures […] The post The rise of the content marketing industry: How compensation compares across roles appeared first on Agility PR Solutions.

Content Marketing 105

Content Marketing Industry Marketing Education 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

What are the PR industry trends for the new year? Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers.

Trends 333

Trends Industry Government Data 333

Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. For cannabis companies, working with a cannabis marketing agency can make all the difference in […] The post Navigating Regulatory Challenges with a Cannabis Marketing Agency appeared first on.

Agency 39

Agency Marketing Creativity Industry 39

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 180

B2B Survey Marketing Analysis 180

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

Agility PR Solutions

NOVEMBER 18, 2024

The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025?

Industry 117

Industry Marketing Agency Strategy 117

Ronn Torossian

MARCH 12, 2025

Learn how digital transformation, AI and immersive tech will reshape automotive marketing by 2025 as brands shift to personalized digital-first strategies The post The Future of Automotive Marketing: How Digital Transformation Will Define the Industry in 2025 appeared first on.

Automotive 195

Automotive Industry Marketing Strategy 195

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

JANUARY 21, 2025

The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021’s bull market peak. Today’s successful crypto marketing strategies prioritize education, compliance, and authentic community building. Gone are the days of meme-driven hype cycles and FOMO-based promotions.

Industry 100

Industry Marketing Education Advertising 100

5W PR

DECEMBER 27, 2024

User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. User-generated content has become an indispensable tool in video game marketing. This can help generate buzz, attract new players, and build brand loyalty.

Community 144

Community Video Marketing Creativity 144

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Building a sense of community can foster loyalty and word-of-mouth marketing.

Industry 78

Industry Apparel Print Marketing 78

Agility PR Solutions

OCTOBER 27, 2024

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas (..)

Study 110

Study Trends Industry Marketing 110

Agility PR Solutions

JANUARY 13, 2025

From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets.

Industry 105

Industry Branding Brand Google 105

Ronn Torossian

JANUARY 7, 2025

Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.

Fashion 195

Fashion Retail Trends Industry 195

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Agility PR Solutions

JANUARY 6, 2025

Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry.

Marketing 114

Marketing Analysis Trends Strategy 114

5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. Many supplement companies limit their market reach by overlooking accessibility initiatives that could expand their customer base while building meaningful brand equity.

Industry 78

Industry Nonprofit Guidelines Community 78

Wadds Inc.

JANUARY 5, 2025

Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. The 2021 PRCA census reported 99,900 practitioners are working in the UK industry.

Marketing 98

Marketing Data Small Business Community 98

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans.

Industry 78

Industry Education Community Trends 78

Remote PR Jobs

DECEMBER 17, 2024

As a freelancer, you can: Set your own freelance public relations rates, whether charging hourly or by project, and tailor them to meet market demand while reflecting your expertise. For more targeted opportunities, consider going to industry events or joining networks. Take advantage of remote freelance work. Ready to make the jump?

How To 231

How To Fashion Writing LinkedIn 231

Agility PR Solutions

JANUARY 26, 2025

Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Ethics 117

Ethics Trends Marketing Analytics 117

Agility PR Solutions

JANUARY 20, 2025

As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024one that might suggest marketing activity in the financial services industry mirrors the stock markets performance in real time.

Financial 105

Financial Marketing Communications Industry 105

5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 105

Hotels Marketing Travel Technology 105

Remote PR Jobs

OCTOBER 21, 2024

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. Social Media Management: In today’s digital world, social media matters in the PR and communications industry. The same goes for working in PR and Communications.

Writing 243

Writing Publicity How To Examples 243

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local Internal 101

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Trends How To Travel 95

Agility PR Solutions

JANUARY 1, 2025

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Case Study 100

Case Study Study Trends Marketing 100

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.

Marketing 78

Marketing System Data Analytics 78

Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance customer experiences, and drive significant growth.

B2B 100

B2B Technology Strategy Marketing 100

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

B2B 169

B2B Survey Study Financial 169

Agility PR Solutions

OCTOBER 13, 2024

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI?

How To 182

How To Resources Reputation Industry 182