Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

PRSay

MARCH 5, 2025

Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage. With the news media landscape fragmented, we must reach the right audiences and use more insight to measure PR success.

Media Relations 97

Media Relations Measurement Media Tools 97

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations.

Crisis 78

Crisis Examples Industry Crisis Management 78

The Resolution Blog

APRIL 30, 2020

Our industry has had to adapt to a huge change recently. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets.

Measurement 296

Measurement Blogging Industry Strategy 296

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

Prowly

FEBRUARY 13, 2025

Is your business the first thing that comes to mind in your industry? Because actually measuring it isnt as obvious as it seems. TRY OUT YOUR KPI TRACKING SOFTWARE FOR FREE What are the metrics to measure brand awareness? #1 You can also check all-in-one platforms, like Prowly, to measure brand awareness swiftly. #2

Measurement 104

Measurement Tools Branding Brand 104

5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. The supplement industry’s current $140 billion market value presents massive opportunities for companies willing to prioritize accessibility through strategic PR campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. It’s heavy lifting.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Collaborating with mixologists and bartenders can be particularly effective as they have a built-in following of cocktail enthusiasts and industry professionals who trust their expertise.

Industry 78

Industry Guidelines Marketing Creativity 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

DECEMBER 1, 2021

Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI? Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 17, 2021

As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement. Onclusive’s PR Attribution model has brought us unmatched visibility to PR measurement, deprioritizing industry vanity metrics and inaccurate forms of attribution.

Groups 370

Groups Data Measurement System 370

Onclusive

MARCH 11, 2020

Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry. Download this case study to learn how Livongo: .

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 2: Evaluate the alternatives. Step 3: Clarify the benefits. Sara Eberle.

How To 396

How To Measurement Writing Data 396

5W PR

NOVEMBER 22, 2024

Securing media placements allows companies to position themselves as industry experts and thought leaders. Attend industry events, join relevant associations, and offer to be a source for their stories. Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. It is also critical to understand which messaging and which stories worked for you—and others in your industry—in the past.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

APRIL 26, 2017

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […].

Measurement 388

Measurement How To Industry Trends 388

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PR for Anyone

APRIL 2, 2025

Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards.

Industry 130

Industry Storytelling Education Television 130

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Newswire There is a sense in the industry that things have changed and we don’t need the press release anymore.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Wadds Inc.

FEBRUARY 23, 2025

Data published by recruiter Reuben Sinclair suggests that the market for salaries in public relations and communications is flat except for entry-level roles where the industry is adopting living wage standards. The industry experienced a wave of redundancies and a notable pullback in hiring investments. So where are we now?

Industry 52

Industry Government Insurance Insurance 52

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329