5W PR

MARCH 13, 2025

Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. This approach helped maintain stakeholder trust despite the severity of the incident.

Crisis 78

Crisis Examples Industry Crisis Management 78

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

Presspage

MARCH 25, 2025

Avoid busy news cycles: If theres a major industry event or breaking news, your pitch will be drowned out. Use a media inquiries tool : Presspages media relations software makes it easy to track and respond to journalist inquiries before they lose interest. Just dont spam them. Learn from the people youre pitching.

Media Relations 78

Media Relations Writing How To Pitching 78

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Media Relations Establishing robust connections with pertinent journalists and media outlets is vital for obtaining valuable press coverage.

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

JULY 3, 2024

I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. Photo credit: stokkete The post Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations first appeared on PRsay. Working together is really important.”

Media Relations 191

Media Relations Media Journalism Report 191

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

SEPTEMBER 18, 2023

Take any industry as an example. So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. Artificial intelligence is officially the buzzword of the year.

Media Relations 190

Media Relations Tools Media Writing 190

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. 5W understands that success in media and advertising requires more than just great technology.

Advertising 157

Advertising Advertising Privacy Ethics 157

Agility PR Solutions

FEBRUARY 3, 2025

Public relations in healthcare is no […] The post Transforming healthcare communication: How PR can lead the charge for patient-centered care and industry change first appeared on Agility PR Solutions.

Healthcare 94

Healthcare Industry Communications System 94

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Learn more about Onclusive’s media database or request a demo today. Request Demo. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Remote PR Jobs

JANUARY 14, 2025

Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. Consistent communication and feedback are essential for team cohesion , while public relations education and training ensure your team stays ahead of industry trends.

How To 161

How To Training Crisis Communications Leadership 161

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 221

Blogging Media Relations Journalism Writing 221

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 221

Publicity How To Examples Crisis Management 221

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. These are some of the ways for U.S.-based

International 323

International Internal How To Media 323

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. We’re not alone in this, but in the communication business, email still reigns supreme. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

NOVEMBER 4, 2024

Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future. Comprehensive media outreach helps VC firms connect with all relevant stakeholders from industry leaders to general consumers, ensuring their stories resonate and inspire across audiences.

Trends 88

Trends Healthcare Reputation Financial 88

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry.

Pitching 298

Pitching Software Construction Writing 298

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Execute and advise on PR strategies and collaboratively develop strategic media plans. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Monitor media and seek out speaking opportunities for clients as “thought leaders”. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Business Wire

FEBRUARY 8, 2022

Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the industry by asking experts point-blank: “ Is the Media Doomed? ”.

Journalism 427

Journalism Blogging Report Industry 427

Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. The revamped MBS reflects the complex ecosystem of the modern automotive industry.

Automotive 101

Automotive Industry Conference Energy 101

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. In the middle of the pandemic, we saw a number of established reporters leaving for newsletters and creating their own ‘mini media empire’.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78