Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Now, they have to connect more directly with target audiences.

Healthcare 93

Healthcare Industry Strategy Case Study 93

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. ” Include key details like event dates, notable speakers or performers, unique features, and quotes from organizers or participants.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Bianchi Biz Blog

MARCH 7, 2024

The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that may help the country significantly in its recovery process. Strategic media relations are essential. million users Instagram : 4.19

Print 105

Print Real Estate Marketing Automotive 105

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

NOVEMBER 14, 2017

Identifying the most important topics being discussed in your industry, as well as who influences those discussions, can also play into developing your strategy. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. But it often boils down to one thing: credibility.

Reputation 156

Reputation Branding Brand Media 156

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 81

Survey Industry Communications Corporate 81

Agility PR Solutions

JULY 2, 2019

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Journalism 116

Journalism Print Report Industry 116

Prowly

FEBRUARY 13, 2025

This online reputation management tool allows you to follow social media platforms, forums, and news websites. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 It may help you identify areas for improvement.

Software 104

Software Reputation Examples How To 104

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Government 151

Government Crisis Energy Community 151

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. About the survey Cision conducted its 2019 State of the Media Survey in February 2019.

SEO 60

SEO Media Relations Pitching Report 60

Bianchi Biz Blog

JUNE 27, 2024

Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

Meeting 90

Meeting Print Marketing Local 90

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. Some trades are distributed free through industry membership organizations, and this less commercial model breeds greater objectivity and familiarity within the community. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. An important outlet for HiFX is the industry vertical Digital Transactions. Digital Transactions is focused on the electronic payments industry in the U.S. Here’s what Sr.

Print 136

Print Interviews Pitching Meeting 136

Rock the Status Quo

DECEMBER 2, 2014

They want to use me as a media platform. I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. a media platform, this pitch is still poorly done. Rock The Pitch media relations pitching Twitter'

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 18) “I write and distribute press releases and get executives in front of the media.”. click image for higher resolution).

Employee 154

Employee Print Writing Survey 154

Cision

OCTOBER 21, 2016

Recognized as the industry leader, Cision was the obvious choice. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Industry trends. Media relationships.

Print 112

Print Trends Agency Media Relations 112

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. If you’re looking to reach new potential customers, attract new talent and educate investors, do not look over traditional PR and media relations just because it takes a little more effort and time.

Automotive 91

Automotive Engineering Mobile SEO 91

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ).

Survey 183

Survey Marketing B2B Study 183

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. Industry-watchers say Manning’s “second act” is acting due to his natural star quality. The fashion factor. The style showdown has already begun, and it may be hotter than the game itself.

Sports 149

Sports Fashion Print Pitching 149

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191