PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I’d love to connect.:

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds. Photo credit: shutterstock.

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Report Pitching Media Survey 170

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year.

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PR for Anyone

SEPTEMBER 1, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! And that’s where media comes in. I prefer to stay away from politics, but if that’s your industry, you could talk about that. What are people saying on these media outlets? I’d love to connect.: What’s happening on TikTok?

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch?

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PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. If you are an insurance agent, this is a great time to pitch a story about this. Happy New Year! Thank goodness.

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PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? Pick one of these and start pitching the media today! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Vegetarian Month.

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Media training.

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PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

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PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

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Pitching Television Interviews Video 130

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that.

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Twitter Pitching Financial Video 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. See what’s trending and pitch your expertise around that.

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PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. I’ve done bad pitches.

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PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.

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PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. You know your industry — who would be qualified and effective on that topic? Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

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PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! .” Like and share their posts. Comment when relevant. I’d love to connect.:

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Television Pitching Interviews Radio 221

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

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ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

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ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. Serious candidates research the industry, clients, client competitors and any other intel that will give them an edge. The pitch might be the hardest, given that brevity is a must, but the writing of a terrific press release also takes skill and artfulness.

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Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Here’s how people in our circle describe the pros and cons of crossing to the other side. Agency PR Has Many Advantages.

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PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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PR for Anyone

DECEMBER 8, 2022

That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Do you see all the various angles you could do to pitch. If this is your first time pitching, this is a difficult time to pitch.

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PR for Anyone

OCTOBER 7, 2021

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. Interesting conversations get legs. What is trending online?

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

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ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. pre-pitching.

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PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Do you appear to be industry expert-worthy? “Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes.

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PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

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Media Pitching Television Interviews 130

PR for Anyone

NOVEMBER 4, 2021

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! This is how you up-level what you’re doing and go from an expert to an authority in your industry. In fact, the pitch was “Yes! You can still hug your grandmother!”

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