Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

OCTOBER 5, 2016

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. A follow up blog post by PR 2.0

Twitter 293

Twitter Community Ethics Radio 293

PR Fuel

OCTOBER 8, 2022

Here are the top industries that benefit from hiring a PR company. Another industry that can benefit greatly from distributing press releases is the technology industry. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Healthcare. Technology.

Industry 106

Industry Company Real Estate Tourism 106

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. For the PR industry, this all spells opportunity.

Radio 83

Radio Sports Marketing Local 83

PR for Anyone

MAY 13, 2020

Not only does it give you massive visibility, it also positions you as the expert in your industry. Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. It’s also a great time be provocative, even controversial, about your industry. Business media is looking for wrap-ups.

Publicity 246

Publicity Pitching Television Newspapers 246

Communications Conversations

JANUARY 8, 2021

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue. According to Pew , U.S.

Newspapers 179

Newspapers Local Consumer YouTube 179

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. The keys here are relevance and speed.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JANUARY 28, 2025

LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. And a whole new industry in SEO was born. Then Google came along, and the seat of influence shifted. The first page of Google results the Search Engine Results Page (SERP) became more desirable.

SEO 110

SEO Publicity Engineering Google 110

Cision

APRIL 25, 2017

The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts. And the public wants news it can trust, even if it doesn’t know the source.

Facebook 303

Facebook Newspapers Local Crisis 303

The Hoyt Organization

MAY 26, 2024

Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. But it cannot be denied that the people behind these fields of beautiful blooms are still considered “Instagram-ready” two years after that newspaper article was published.

Travel 90

Travel Industry Tourism Hotels 90

PR for Anyone

MARCH 24, 2020

It is vital that you find someone covering your industry. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Medianet Australia

MARCH 19, 2025

With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability. Join us as we delve into her experiences, insights, and the unique perspective she brings to the world of freelance journalism and public relations.

Interviews 59

Interviews Newspapers Journalism Industry 59

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Skilled PR professionals know how to build trust, manage crises, and strengthen relationships with the public and industry stakeholders, which lead to quality outcomes.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

PRSay

APRIL 19, 2021

But it was important to us that we begin that conversation and show the industry that we can attribute the work we do to real business results. While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category.

Media 199

Media Newspapers Google Energy 199

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

ImPRessions - Crenshaw Communications

MARCH 7, 2018

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Bernays and his client saw an untapped market.

Corporate 189

Corporate Newspapers Government Company 189

Communications Conversations

JUNE 15, 2021

In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. No matter the industry.

Media 179

Media Newspapers SEO Local 179

Sword and the Script

OCTOBER 17, 2023

Here’s how the 55% B2B news publications; 52% social media; 47% industry newsletters; 45% industry events; 37% industry podcasts; 33% industry magazines; 31% research consultancies; and 26% mainstream news. If prospects aren’t getting what they need from businesses, where do they turn for information?

B2B 170

B2B Marketing Survey Newspapers 170

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. I don’t know that I have a secret, but I’ve found that the greatest success comes with staying on top of trends and news in your client’s industry.

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

SEPTEMBER 8, 2020

More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Because so many journalists are on the platform. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 113

Survey Industry Leadership Study 113

PRSay

OCTOBER 16, 2024

“We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.

Technology 109

Technology Trends Banking Newspapers 109

Onclusive

FEBRUARY 22, 2018

I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

SEPTEMBER 10, 2024

The inverted pyramid has been proven in the lab, again and again, to reduce readership, slash understanding, minimize engagement, shrink sharing and keep readers from finishing your message ( American Society of Newspaper Editors, Newspaper Association of American, Poynter Institute, Reuters Institute ).

Writing 162

Writing Newspapers Web LinkedIn 162

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. All these new industry moves could be good for the PR community in the long run.

Print 157

Print Newspapers Google B2B 157

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Be mindful of industry and cultural trends. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. A follow up blog post by PR 2.0

Ethics 150

Ethics Community Newspapers Education 150

Ishmael's Corner

MAY 1, 2019

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t.

Journalism 105

Journalism Newspapers Storytelling Twitter 105

HMA Public Relations

MAY 20, 2024

Find out how Drew went from creating his own family newspaper to reporting on key industries in New Mexico in this post. Meet Drew Goretzka, the economic development reporter for Albuquerque Business First, in this #MediaMonday feature!

Newspapers 105

Newspapers Meeting Report Industry 105

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Online Platforms: News portals and industry-specific websites publish your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PR for Anyone

MARCH 31, 2020

What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). ” The power and potential of social media for healthcare.

Healthcare 238

Healthcare Social Media Media Case Study 238

Cision

SEPTEMBER 11, 2017

So, it is important for IROs to get their content directly into the hands of sell-side analysts who are interested in companies matching their market value, geographical location, industry and other specifics. After all of the emails, the phone calls, the targeting of the buy-side and sell-side in the company’s industry, geography, size, etc.,

Banking 192

Banking Newspapers Study Company 192

Sword and the Script

OCTOBER 10, 2023

Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution. Comment: This too is instructive as to why PR should be involved: the number one reason to engage with B2B content is to stay abreast of industry trends – and B2B news publications are their top source.

B2B 164

B2B Case Study Survey Content Marketing 164

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated. My fingers would be newsprint-grimy within an hour. It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189